Bottles of Cronk are shown in this recent handout photo. (Cold Garden Beverage Company, Trevor Cox)

Bottles of Cronk are shown in this recent handout photo. (Cold Garden Beverage Company, Trevor Cox)

‘Cronk is the drink’: New take on old beverage sells out quickly in Calgary

Cold Garden brewed up 1,800, 375-millilitre bottles

The local news section of a Calgary Herald newspaper from 1883 began with a one-word paragraph: “Cronk.”

Interspersed between articles were similarly terse and mysterious phrases: “Cronk is good.” “Buy Cronk.” ”Cronk is the drink.”

A Calgary brewery, inspired by the enigmatic ads, has resurrected Cronk. Cold Garden Beverage Co. began selling stubby bottles of the fizzy, herbal-tasting beverage in its tap room Wednesday morning and ran out that night. More should be available online soon.

“I think, overall, it’s a success,” said Trevor Cox, brewer at Cold Garden.

“I think it really tastes nice when it’s cold and carbonated.”

Paul Fairie, a community health researcher at the University of Calgary, makes an occasional pastime of perusing old digitized newspapers and he often posts on Twitter the oddities he comes across.

“Oh God. I’ve got to learn more about this,” Fairie recalled thinking when he encountered the Cronk ads in June.

Cronk went viral. People posted photos of antique bottles that once contained the drink. Someone unearthed a recipe that calls for sassafras, sarsaparilla, hops, chamomile, cinnamon, ginger, green tea and molasses.

The owners of Cold Garden decided to have a go at brewing Cronk.

“The fact that it hadn’t been produced in over 100 years made us kind of interested to see what it would taste like. We couldn’t really find anywhere where anyone had said they had tasted it,” Cox said.

“The only way to find out was to brew it ourselves.”

Getting all the ingredients was tough during the COVID-19 pandemic, but Silk Road Spice Merchant, a shop near the brewery, helped procure what was needed.

The only diversion from the original recipe was leaving out sassafras. That’s because it contains a substance believed to cause cancer and Health Canada has banned it from being used in food.

The brewery used mint, burdock root and other ingredients to mimic the flavour profile of sassafras.

The first attempt at Cronk was a foul-tasting flop.

The problem was the type of molasses.

“The black strap molasses was just way too thick and you could not get any of the other flavours. It was just basically molasses fermented,” said Cox.

“So we used a different type of molasses and the second batch turned out to be exactly what we think it should have tasted like.”

Cox said the concoction has the taste of an herbal liqueur, like Jaegermeister, that’s been diluted to four per cent alcohol content and carbonated.

“It’s meant to be a light beverage.”

Cold Garden brewed up 1,800, 375-millilitre bottles. There was a lineup soon after the brewery opened on Wednesday.

Proceeds are going to the Alex Community Health Centre and to Heritage Calgary.

Some bottles were set aside for Fairie, who was expecting Cronk to taste like “maybe a nice-sipping cough syrup.”

Fairie said Cronk provided a surprising and welcome break from the COVID-19 doldrums.

“I couldn’t have searched for a more bizarre kind of way to spend a month-and-a-half or two months of the pandemic — just finding some weird thing that’s a little bit harmless and a little bit fun to get yourself involved in.”

Lauren Krugel, The Canadian Press

Like us on Facebook and follow us on Twitter.

Want to support local journalism? Make a donation here.

Trending Now

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Face masks are required to be worn in all SD 52 common areas such as hallways. School District 52 announced on Jan. 15 three different schools in Prince Rupert all had a member of the school community test positive for COVID-19. (Photo: K-J Millar/The Northern View)
3 Prince Rupert schools have positive COVID-19 case(s)

Letters sent home to families in three Prince Rupert schools announcing COVID-19

Power outages affected thousands of BC Hydro customers in the north on Jan. 14 (File photo) (File photo)
Power outages affect thousands of BC Hydro customers in northern B.C.

Transmission failure led to outages in Prince Rupert and Port Edward

A Prince Rupert port expansion project received a $25 million investment from the provincial government, the Ministry of Transportation and Infrastructure announced on Jan. 14. Seen here is Ridley Terminals Inc., a coal export terminal in Prince Rupert (Shannon Lough / The Northern View)
$25 million government investment in Prince Rupert port expansion project

Prince Rupert port expansion project expected to create more than 2,200 jobs

For the second time in less than a year, Air Canada announced on Jan. 13 it has suspended flights on the Prince Rupert-Vancouver route as of Jan 17. (Photo by: Jerold Leblanc)
Cessation of flights to YPR will affect the municipal economy and global trade, P.R. Mayor said

Chamber of Commerce said it will aggressively pursue the resumption of flights to Prince Rupert

A scene from “Canada and the Gulf War: In their own words,” a video by The Memory Project, a program of Historica Canada, is shown in this undated illustration. THE CANADIAN PRESS/HO - Historica Canada
New video marks Canada’s contributions to first Gulf War on 30th anniversary

Veterans Affairs Canada says around 4,500 Canadian military personnel served during the war

Powell River-Sunshine Coast MLA Nicholas Simons was appointed to the NDP cabinet as minister of social development and poverty reduction after the October 2020 B.C. election. (Hansard TV)
B.C. job training fund increased for developmentally disabled

COVID-19 has affected 1,100 ‘precariously employed’ people

B.C. driver’s licence and identity cards incorporate medical services, but the passport option for land crossings is being phased out. (B.C. government)
B.C. abandons border ID cards built into driver’s licence

$35 option costing ICBC millions as demand dwindles

sdf
2nd in-school violence incident in Mission, B.C, ends in arrest

RCMP notified of local Instagram page with videos (now deleted) showing student assaults, bullying

BC Emergency Health Services has deployed the Major Incident Response Team (MIRRT) as COVID-19 positive cases rise in the Williams Lake region. (Monica Lamb-Yorski photo - Williams Lake Tribune)
B.C.’s rapid response paramedics deployed to Williams Lake as COVID-19 cases climb

BC Emergency Health Services has sent a Major Incident Rapid Response Team to the lakecity

(Phil McLachlan - Black Press Media)
RCMP say ice climber seriously injured after reportedly falling 12 metres near Abraham Lake

Police say man’s injuries were serious but not life-threatening

U.S. military units march in front of the Capitol, Monday, Jan. 18, 2021 in Washington, as they rehearse for President-elect Joe Biden’s inauguration ceremony, which will be held at the Capitol on Wednesday. (AP Photo/J. Scott Applewhite)
Biden aims for unifying speech at daunting moment for U.S.

President Donald Trump won’t be there to hear it

Williams Lake physician Dr. Ivan Scrooby and medical graduate student Vionarica Gusti hold up the COSMIC Bubble Helmet. Both are part of the non-profit organization COSMIC Medical which has come together to develop devices for treating patients with COVID-19. (Monica Lamb-Yorski photo - Williams Lake Tribune)
Group of B.C. doctors, engineers developing ‘bubble helmet’ for COVID-19 patients

The helmet could support several patients at once, says the group

A 17-year-old snowmobiler used his backcountry survival sense in preparation to spend the night on the mountain near 100 Mile House Saturday, Jan. 16, 2021 after getting lost. (South Cariboo Search and Rescue Facebook photo)
Teen praised for backcountry survival skills after getting lost in B.C.’s Cariboo mountains

“This young man did everything right after things went wrong.”

Most Read