Toronto Wolfpack’s Ricky Leutele passes the ball as he’s wrapped up by Featherstone Rovers’ James Harrison during first half of the Million Pound Game in Betfred Championship rugby league action in Toronto, Saturday, Oct. 5, 2019. THE CANADIAN PRESS/Cole Burston

Toronto Wolfpack to advertise CBD cream on 2020 Super League jersey

Air Transat adorned the jerseys of the transatlantic rugby league team in its first three years of existence

The Toronto Wolfpack will be walking advertisements for one of their own products in 2020 with the brand Rugby Strength, a CBD-infused body cream, featured on the front of their jerseys for the Super League season.

Air Transat adorned the jerseys of the transatlantic rugby league team in its first three years of existence. A Wolfpack spokesman says the club is finalizing a new deal with the airline, whose name will still be on the jersey but not on the front.

The Wolfpack and HowlBrands, a wholly owned subsidiary, announced last May that they were partnering with Vancouver-based companies International Cannabis Corp. and Organic Flower Investments Group Inc. to launch a line of athlete-focused cannabidiol products.

“Our profile as a global sporting team is ever-expanding and Rugby Strength plays a key role in this,” Wolfpack CEO Bob Hunter said in a release Monday. “We are delighted to be in the rapid-growth market of CBD pain-relief and alternative, natural medical solutions to ever-present problems athletes and others face in their lives.”

According to its website, Rugby Strength “is for the gladiator writhing in each of us, for the connoisseurs of high-contact, for the adrenaline junkies craving their next impact, for those willing to push the body past its breaking point. Rugby is not a sport, it’s a form of life.”

The team will wear the new jersey for the Jan. 19 pre-season game against Castleford Tigers, which doubles as a testimonial for Castleford veteran Michael Shenton.

The jersey is to be unveiled next week.

Rugby Strength is currently on sale in the U.K., with launches in other countries planned for early this year. The company is awaiting the final word from Canadian authorities on regulations on hemp-derived CBD products.

HowlBrands products are manufactured with THC-free, CBD extract from organically grown hemp.

ALSO READ: Canada beats Russia 4-3 in world juniors hockey tournament

—-

Neil Davidson, The Canadian Press


Like us on Facebook and follow us on Twitter.

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Eagle eyes are needed for new club space

Archery club in P.R. aims for storage space as well as shooting range

Prince Rupert wolf attack on man reported on social media unsubstantiated, said COS

Investigation found no evidence of wolf attack on Moresby Trail

Necropsy for Port Edward wolf is inconclusive

Samples sent for forensic analysis; wolf sightings continue; bushes removed at attack site

Seafest parade sails on June 27

Tides are turning during COVID-19 for Prince Rupert parade

Prince Rupert school district fires superintendent

Dr. Irene LaPierre removed from position immediately.

‘I’m pissed, I’m outraged’: Federal minister calls out police violence against Indigenous people

Indigenous Minister Marc Miller spoke on recent incidents, including fatal shooting of a B.C. woman

Kelowna Mountie who punched suspect identified, condemned by sister

‘How did he get away with this? How is this justifiable?’

PHOTOS: Anti-racism protesters gather in communities across B.C.

More protests are expected through the weekend

Pair accused of ‘horrific’ assault at Vancouver’s Oppenheimer Park at large

Police say Jason Tapp, 30, and Nicole Edwards, 33, did not show up to meet their bail supervisor this week

No charges to be laid against 22 northern B.C. pipeline protesters

Twenty-two people were arrested in February, but Crown has decided not to pursue charges

‘Great Regional Air Hug’ being organized by the Vanderhoof International Airshow Society

A multi-aircraft flyover over the region is being planned for August 15.

Plan in place for BC Ferries to start increasing service levels

Ferry corporation reaches temporary service level agreement with province

B.C. starts to see employment return under COVID-19 rules

Jobless rate for young people still over 20% in May

Most Read