Toronto Raptors launch line of team-branded athletic hijabs

Raptors become first NBA team to offer an athletic hijab for Muslim women

A Toronto Raptors branded Nike hijab is shown in this undated handout photo. The team’s parent company, Maple Leaf Sports and Entertainment, unveiled the Nike Pro hijabs emblazoned with the team logo in a social media post on Sept. 13. (THE CANADIAN PRESS/HO - MLSE) A Toronto Raptors branded Nike hijab is shown in this undated handout photo. The team’s parent company, Maple Leaf Sports and Entertainment, unveiled the Nike Pro hijabs emblazoned with the team logo in a social media post on Sept. 13. (THE CANADIAN PRESS/HO - MLSE)

The Toronto Raptors say a new line of team-branded hijabs is part of a broader effort to be more inclusive to fans of all cultures.

The team’s parent company, Maple Leaf Sports and Entertainment, unveiled the Nike Pro hijabs emblazoned with the team logo in a social media post on Friday.

In doing so, they say the Raptors became the first team in the National Basketball Association to offer an athletic hijab for Muslim women.

MLSE Senior Marketing Director Jerry Ferguson says the organization was inspired to create the hijabs by a local Muslim women’s organization known as the Hijabi Ballers.

Ferguson says MLSE designed the gear in collaboration with the women, who regularly play basketball at a community court associated with the team.

He says the Raptors want to send a message of inclusion to its widely diverse fan base, which grew substantially during the playoff run that saw the team win its first NBA championship earlier this year.

Ferguson says having hijabs available to female Muslim athletes who wish to wear them allows the team to send a message of tolerance.

READ MORE: Toronto Raptors and their diverse team celebrated worldwide

“One of the things that we are very interested in is moving from saying we are just about inclusivity and accessibility, and finding ways to bring products and ideas to market that actually prove that,” he said in a telephone interview.

Ferguson says the hijabs, available only at the team’s official store at its downtown Toronto home arena, allows female Muslim athletes to wear gear supporting their team while taking part in their sport of choice.

Doing so, he said, emphasizes that basketball courts should be places where all feel welcome and included.

The Hijabi Ballers seconded the message, welcoming the branded hijabs as a symbol of empowerment.

“Our goal … is to ensure Muslim girls and women feel like they belong on those courts, in the mainstream sports world and restating the idea that sports are for everyone, no matter your beliefs,” founder Amreen Kadwa said in a statement.

Hijabs geared towards Muslim women athletes have been gaining traction in recent years.

While smaller manufacturers of athletic hijabs existed long before, Nike made headlines in 2017 by announcing plans to start marketing its own version.

The International Basketball Federation and the international soccer organization FIFA lifted bans on head coverings in recent years.

The Raptors-branded hijabs represent the first time MLSE has offered such a product, Ferguson said.

The move was celebrated by the National Council of Canadian Muslims, which praised the Hijabi Ballers for spurring the team to action.

Executive director Mustafa Farooq acknowledged that the issue of hijabs in sports has proven a divisive issue, with opponents disclaiming it as a symbol of oppression.

“It’s hard for me to understand that,” Farooq said.

“One of the beautiful things about sports is that everyone can play. Highlighting that … everyone should get a shot is such a beautiful thing to do, so obviously we thank the Raptors for taking this step.”

Michelle McQuigge, The Canadian Press

READ MORE: Quebec status of women minister says Muslim women shouldn’t wear a hijab

Like us on Facebook and follow us on Twitter

Just Posted

Rupert sees its runners bolt to top times at Northern View Cannery Road Race

Richard Elkington wins half-marathon, while Katie Beach takes top mark in women’s 5K

Prince Rupert Sea Cadets sail with Royal Canadian Navy

Duo spent days aboard the HMCS Calgary gaining valuable seafaring experience

Prince Rupert not alone in fight to save ferry to Ketchikan: Alaskan Rep. Ortiz

MLA Jennifer Rice weighs in saying ferry closure to impact all North Coast

World Suicide Prevention Awarness Day in Prince Rupert

The community came together on the lawn of City Hall to raise awareness for suicide prevention

Navy frigate docks in Prince Rupert

The HMCS Calgary will be open for the public to explore

STORY & VIDEO: Change Makers celebrate International Literacy Day

Activities, food and learning on hand during open house

B.C. VIEWS: Cutting wood waste produces some bleeding

Value-added industry slowly grows as big sawmills close

Fewer trees, higher costs blamed for devastating downturn in B.C. forestry

Some say the high cost of logs is the major cause of the industry’s decline in B.C.

Federal food safety watchdog says batch of baby formula recalled

The agency says it’s conducting a food safety investigation

UVic president offers condolences after two students killed in bus crash

‘We also grieve with those closest to these members of our campus community,’ Cassels says

Coming Home: B.C. fire chief and disaster dog return from hurricane-ravaged Bahamas

The pair spent roughly one week on Great Abaco Island assisting in relief efforts

Newcomer Ferland lines up with sniper Pettersson as Vancouver Canucks camp opens

Ferland provides more depth and a scoring threat up front, Pettersson says

Intelligence official charged seemed to be ‘exemplar of discretion’: UBC professor

Professor Paul Evans says he served on Cameron Ortis’s doctoral dissertation committee

B.C. company gets licence to test psychedelic drugs for therapy treatment

Salvation Botanicals interested in manufacturing, testing and research and development

Most Read