Laura Ullock, Manager of Resource Development at the Make-A-Wish Foundation, BC and Yukon chapter holds up a $10,000 check from the BraveFace mask campaign.

Laura Ullock, Manager of Resource Development at the Make-A-Wish Foundation, BC and Yukon chapter holds up a $10,000 check from the BraveFace mask campaign.

BraveFace mask fundraiser raises $10,000 for Make-A-Wish Foundation BC & Yukon

Over 2000 masks sold to support critically ill children.

Communities across Western Canada have masked up to help raise $10,000 for the Make- A-Wish Foundation BC & Yukon.

BraveFace, a new sustainable brand of organic masks, partnered with Black Press Media and the Make-A-Wish Foundation BC & Yukon to donate net proceeds from mask sales to children facing life-threatening conditions.

More than 2,000 masks were sold to support critically ill children who are literally putting up a brave face every day and going through some really incredibly difficult things, says Kemp Edwards, co-founder of BraveFace.

The fundraiser has also been an upside to fundraising challenges like many in the charitable sector during the pandemic.

Make-A-Wish Canada reports a revenue shortfall of $8 million nationally due to fundraising challenges with COVID-19.

“It’s been especially hard on our fundraising, we’ve had canceled events, canceled fundraising, we’re just not in the same places we’ve been last year, ” says Laura Ullock, manager of resource development at the Make-A-Wish Foundation, BC and Yukon chapter.

By being published across 72 Black Press Media publications, the fundraiser bridged communities together in an effort to continue the magic of wish granting, says Ullock.

“A wish is something that gives a child a chance to just be a kid again, she says, “and the opportunity to look outside of their illness.”

Dozens of local businesses from B.C., Alberta, and Yukon purchased masks to contribute to the campaign.Bottom left: Janzen Insurance Photo via Andrew Janzen, Bottom right: Hall Printing Photo via: Janice Underwood, Top right: Michael’s on Main Photo via: Chris Franklin.

Dozens of local businesses from B.C., Alberta, and Yukon purchased masks to contribute to the campaign.Bottom left: Janzen Insurance Photo via Andrew Janzen, Bottom right: Hall Printing Photo via: Janice Underwood, Top right: Michael’s on Main Photo via: Chris Franklin.

The fundraiser touched businesses like the Wolfe Auto Group who personally granted the wish of a little eight year old girl from Langley. Dozens of local businesses from B.C., Alberta, and Yukon purchased masks to contribute to the campaign.

Edwards’ echoes community connection was at the core of the fundraiser with businesses and locals purchasing for their family, employees, and neighbours.

“It’s about community building, it’s about protecting your neighbors. It’s about, you know, making sure that everybody has access,” he says.

BraveFace masks and face coverings are made in Canada from Canadian milled Certified 100% organic cotton and recycled polyester. Photo by BraveFace.

BraveFace masks and face coverings are made in Canada from Canadian milled Certified 100% organic cotton and recycled polyester. Photo by BraveFace.

For Edwards, the fundraiser was an opportunity to give back to the community while offering socially conscious masks. While being made from 100 per cent organic cotton, the masks are also designed and manufactured in British Columbia. We wanted to use organic material that isn’t dyed, with heavy chemicals because this what people are breathing through, says Edwards.

BraveFace is working on a proposal to continue helping families nationally. Edwards says, “these efforts would further help provinces having a really hard time with the pandemic.”

Despite the pandemic challenges, donations from the BraveFace fundraiser will allow The Make-A-Wish Foundation BC & Yukon to continue working tirelessly to grant wishes such as backyard playgrounds, custom gaming computers, electric bikes. The foundation looks forward to granting travel wishes when it is safe to do so, says Ullock.

For more details visit your local Black Press Media community news website, or braveface.ca.

Communities across Western Canada have masked up to help raise $10,000 for the Make- A-Wish Foundation BC & Yukon.

Like us on Facebook and follow us on Twitter.

Want to support local journalism? Make a donation here.

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Main door at Cranes Crossing, Prince Rupert’s homeless shelter, on March 5. Northern Health issued a public notice of potential exposure occurring at the shelter between Feb. 22 and 24. (Photo: K-J Millar/The Northern View)
COVID-19 Public Exposure Notice issued for Prince Rupert’s homeless shelter

Northern Health said possible exposure between Feb. 22 and 24

Air Canada cancelled flights to Prince Regional Airport on Jan. 23, 2021 due to loss of ridership during COVID-19. An Air Canada Rouge takes off from Montreal in March 20, 2020. (THE CANADIAN PRESS/Graham Hughes)
BC Liberals call for immediate action and support for B.C. airports

Prince Rupert Regional Airport and others across the province struggle with COVID-19 effects

Paul Williams rector of St. Andrews Cathedral in Prince Rupert sits in front of the 95-year-old pipe organ on March 5. The church has put out a community call for volunteers to play the instrument to keep it fresh and operational. (Photo: K-J Millar/The Northern View)
St. Andrews Cathedral pipe organ needs players to make it sing

Prince Rupert volunteers who want to practice their playing skills are welcome

Alex Campbell, Velna Nelson, Beatrice Robinson and Ellen Mason take part in the Sm’algyax Word App and website launched by School District 52 on March 1. (Photo: Supplied by Roberta Edzera)
Prince Rupert SD 52 launches new Sm’algyax word app and website

Database for new language resources stems back more than 30 years

The welcome sign is the first thing new employees moving to Prince Rupert will see as they drive the road into the city. The ‘Prince Rupert - Make it Home’ employment campaign to draw people to the region was launched on Feb. 16. (Photo: K-J Millar/The Northern View)
Stakeholders respond to employee recruitment campaign housing ‘disconnect’

‘Prince Rupert -Make it Home’ is 5-year recruitment and retention campaign

Provincial health officer Dr. Bonnie Henry updates B.C. on the COVID-19 situation. (B.C. government)
Dr. Bonnie Henry predicts a ‘post-pandemic world’ for B.C. this summer

‘Extending this second dose provides very high real-world protection to more people, sooner’

The Netflix logo on an iPhone. B.C. delayed imposing sales tax on digital services and sweetened carbonated beverages as part of its response to COVID-19. Those taxes take effect April 1, 2021. THE CANADIAN PRESS/AP, Matt Rourke
B.C. applies 7% sales tax on streaming, vaping, sweet drinks April 1

Measures from 2020 budget were delayed due to COVID-19

Chief Don Tom of the Tsartlip First Nation was outraged after Green MLA Adam Olsen revealed on social media that the community had been experiencing a COVID-19 outbreak – a fact the First Nation had chosen to keep private to avoid racist backlash as experienced by the Cowichan Tribes when an outbreak was declared there in January. (Black Press Media file photo)
B.C. First Nation ‘outraged’ after Green MLA reveals COVID-19 outbreak

Tsartlip First Nation chief shares concerns about racist backlash, MLA apologizes

A lawyer wears a face mask and gloves to curb the spread of COVID-19 while waiting to enter B.C. Supreme Court, in Vancouver, B.C., Friday, Aug. 28, 2020. British Columbia’s highest court has sided with the land owner in a dispute over public access to public land. THE CANADIAN PRESS/Darryl Dyck
B.C. high court finds in favour of large landowner in fight over access to pair of lakes

The Nicola Valley Fish and Game Club launched legal action after the cattle company blocked road and trail access

Prime Minister Justin Trudeau holds a press conference in Ottawa Friday, March 5, 2021. THE CANADIAN PRESS/Sean Kilpatrick
Trudeau holds firm on premiers’ health-care funding demands, COVID-19 aid comes first

Premiers argue that the current amount doesn’t keep pace with yearly cost increases of about five per cent

Free Reformed Church is seen as people attend service, in Chilliwack, B.C., on Sunday, Feb. 21, 2021. Lawyers for the British Columbia government and the Justice Centre for Constitutional Freedoms are back in B.C. Supreme Court today, squaring off over the legality of COVID-19 rules that prohibit in-person religious services. THE CANADIAN PRESS/Darryl Dyck
B.C. top doctor has power to restrict access to a place during health hazard: lawyer

Under B.C.’s Public Health Act, Jacqueline Hughes says, Henry can restrict or prevent entry to a place

A vial of some of the first 500,000 of the two million Oxford-AstraZeneca COVID-19 vaccine doses that Canada has secured through a deal with the Serum Institute of India in partnership with Verity Pharma at a facility in Milton, Ont., on Wednesday, March 3, 2021. THE CANADIAN PRESS/Carlos Osorio - POOL
B.C. dentists and bus drivers want newly-approved Oxford-AstraZeneca vaccine

BC Dental Association says dentists and their teams cannot treat patients remotely

Surrey Pretrial in Newton. (Photo: Tom Zytaruk)
B.C. transgender inmate to get human rights hearing after being held in mostly male jail

B.C. Human Rights Tribunal member Amber Prince on March 3 dismissed the pretrial’s application to have Makayla Sandve’s complaint dismissed

President of the BC Teacher’s Federation (BCTF) Teri Mooring is calling for teachers to be vaccinated for COVID-19 by summer. THE CANADIAN PRESS/Chad Hipolito
Why it’s ‘urgent’ B.C. teachers get vaccinated from COVID-19 before summer

President Teri Mooring says not enough is being done to prevent virus transmission in schools

Most Read