Northern BC app helps visitors tour the region

It’s been awhile since I talked about the Travel Northern BC mobile web application.

It’s been awhile since I talked about the Travel Northern BC mobile web application.

With consumers increasingly doing their travel research online, and using their smart phones while traveling, northern BC communities are investing to take advantage of this trend. Indeed, though it might not have happened yet, the day will come when online marketing will be almost the only form of marketing.

Certainly this day has drawn closer in the North, and it’s now been a year since a new mobile application was launched by the Northern BC Tourism Association.

The project started along the road to reality with a partnership between Tourism Prince Rupert, Tourism Dawson Creek, Tourism Prince George, Tourism Smithers, and Kermodei Tourism in Terrace. Aware that there were certain constraints on provincial funding to the northern tourism region, these communities wanted to find a way to assist the region in developing marketing tools specific to northern needs. We collectively built a small fund that could then be partnered with the region’s resources, and there was no more suitable use for the resulting fund than the mobile technology that the region was already discussing.

The “Northern BC” app covers all of Northern BC, and helps users find the basics of what to do, where to eat, and where to stay. Not only that, it also uses the smartphone’s built-in GPS function to tell users what is nearby, and even directs them there. The Northern BC app is available on three platforms, iPhone, iPad and Android, and a mobile website acts as a catchall for other platforms.

To quote Clint Fraser, Strategic Planning and Marketing, Northern BC Tourism, “Travelers are becoming more technologically savvy and increasingly reliant on the information they access from mobile devices. The Northern BC app provides instant access to travel information, assists in decision-making, and ultimately enhances visitors’ experience while traveling in our region.”

From personal experience I can tell you that using mobile technology as a travel tool is growing increasingly prevalent. You see it everywhere, and when I’m in unfamiliar places I do it myself. In fact, I used the Northern BC app while traveling in the region this summer.

“More than ever, it is important to meet travelers needs whenever and wherever they are” says Northern BC Tourism CEO, Anthony Everett.

“This app is one example of how Northern BC Tourism is staying at the forefront of tourism marketing, and providing valuable tools for visitors to our region.”

The app is now available for free download on iTunes and the Android Market.

Over the past year we’ve worked together to market the app. Part of this was in having businesses across the north promote the app with table cards, signs, window clings, and so on, but there were also radio campaigns, banners at Visitor Centres, other traditional advertising, and even “wrap” advertising on a trailer that moved through the north this summer. And the promotion is working – the app has been downloaded over 5,000 times this year, so clearly visitors are making use of this new travel tool.

The Northern BC app is just one example of how Tourism Prince Rupert is working with our partners in developing new ways of using online marketing. We’re working to stay current with social media, and building that audience. We’re still growing into the technology incorporated in the new TPR website launched last year, such as by adding more features to listings for individual members.

It will still take some time for online marketing to completely replace traditional marketing, especially given the gaps in mobile service in northern BC, but these are the services that customers now demand.

Just Posted

LETTER: Keep commercial fishery issues in correct context

Response to letter from Prince Rupert-based commercial fish harvester

Heart of Our City: Sean Carlson gives back as a trailblazer

President of the Kaien Island Trail Enhancement and Recreation Society helps Rupertites get on trail

MVP of the Week: Giving team a try

Lindsay Gidney has taken his passion for team and sport with him around the world

Former Prince Rupert man wanted on kidnapping and extortion warrants

Terrace RCMP requesting public’s help to find Ira Adam Bryant

This Week Podcast — Episode 85

Learn how you could create your own law. MP Nathan Cullen is this week’s guest on Create Your Canada

175 evacuation orders lifted as floods recede in Grand Forks

Officials hope to have all 3,000 people back in their homes by Monday night

B.C. Lions bring back 6-time all-star offensive lineman Jovan Olafioye

He was acquired by the Montreal Alouettes last year.

Whitecaps rally for 2-2 draw with FC Dallas

Vancouver climbed out of a two-nil hole to tie FC Dallas 2-2

B.C. VIEWS: Making sense of climate policy

Flood and fire predictions have poor track record so far

Chilliwack Chiefs moving on to RBC Cup final after thrilling win over Ottawa

Kaden Pickering scored the winning goal in the 3rd period as Chilliwack won their semi-final 3-2.

VIDEO: As floodwaters recede, crews assess the damage to Grand Forks’ downtown

More than four dozen firefighters and building inspectors came out to help

Wellington Dukes pull off epic upset of Wenatchee at RBC Cup

The Dukes are off to the championship game after downing the Wild 2-1 Saturday at Prospera Centre.

Canada to face U.S. for bronze at world hockey championship

Canada was looking to play in the gold medal game for a fourth straight year, but saw 3-2 loss

Most Read