Gitmaxmak’ay Nisga’a Dancers Jessica Newman, Sabrina Clifton and Janet Stephens put on a performance on Third Avenue West during the Pop Up Prince Rupert event organized by Redesign Rupert on Aug. 24.(Shannon Lough / The Northern View)

In Our Opinion: Pop-up event is an AED solution for downtown

Redesign Rupert launches Phase 2 and lists Third Avenue revitalization as a key priority

If you missed the Third Avenue pop-up market on Friday it’s understandable.

Pop-up events are temporary by nature. They’re meant to harness the element of surprise.

But if you’re not paying attention, you can miss them entirely.

On Friday, the City of Prince Rupert held its first pop-up event, timing it with the launch of Phase 2 for Redesign Rupert.

Mayor Lee Brain is on the steering committee, so as the municipal election approaches, he continues to push his vision of a revitalized city.

VIDEO: Downtown pop-up market in Prince Rupert

But how much of Redesign is just lipstick?

It took 18 months to figure out what the community prioritizes for revitalization.

In that time, Third Avenue continued to see the closure of retail shops and a restaurant. While a couple of shops began to occupy empty storefronts, they use makeshift signs that give off the temporary pop-up vibe.

Why pay and fill out a city permit for a quality sign if your shop is just testing the waters to see if it can survive on a street that has the feel of a ghost town?

The number one priority of Phase 2 is to revitalize the downtown core. There’s no surprise there, only that it took this long for it to become a priority.

There are 44 commercial listings, as of the end of August. Twenty of those listings are in the downtown area and nine are on Third Avenue West. Some of these properties have been unoccupied for years requiring a lot of renovations, and some have a shocking price tag of over half a million dollars.

Yet, these listings don’t include some the buildings that have been empty and vacant for years, such as the familiar facades of the old Dairy Queen and the old theatre. What is happening there?

The pop-up event on Friday was the most life Third Avenue has seen since Seafest, and the most action we’ve seen from the Redesign Rupert campaign yet.

Even if it’s temporary, the pop-up idea is acting as a defibrillator — a straight shock to the heart of downtown to keep it going until a long-term plan takes action.

READ MORE: Rupert Redesign moves to second phase



newsroom@thenorthernview.com

Like us on Facebook and follow us on Twitter

Just Posted

Rampage kicking off the season

Sports lineup for this week

Cullen to fisheries minister: do your job

MP calls for new minister to visit northwest, see salmon crisis in person

Minor basketball cancels Grade 9/10 division for 2018-2019 season

PRMBA president said the association still needs volunteers for active divisions

Vopak expects 240 liquid gas-by-rail cars per day

North Coast residents can learn more about the Ridley Island-based project at the open houses

Bantam Seawolves looking to improve after exhibition loss

The Seawolves fell to the Terrace Kermodes 6-3 in pre-season action on Sept. 22

Cops for Cancer complete 850 km ride in Prince Rupert

Bike fundraiser collected $195,400 for cancer research in 2018

Delivering the paper as a family

The Northern View is looking for newspaper carriers in Prince Rupert, join our team today

VIDEO: a close-up look at what you were breathing during the wildfire season

Electron microscope images show soot and tar particles generated by worst B.C. fire season

B.C. woman donates $250,000 to ovarian cancer research for friends

Two of Patty Pitts’s friends passed away from the disease within a year

B.C. could provide clues as to how New Brunswick electoral results shake out

Premier Christy Clark faced a strikingly similar scenario following the province’s 2017 election

Ottawa working to iron out kinks in public alert system

The alerts are being credit with saving lives during last week’s tornadoes

Premier John Horgan ponders debate on voting system changes

B.C. Liberal leader Andrew Wilkinson wants one-on-one, no Green

Saganash drops F-bomb in Commons over federal approach to Trans Mountain

NDP’s reconciliation critic accused federal government of ‘wilfully’ violating constitutional duties

VIDEO: B.C. dairy farmer says Trump doesn’t understand the industry

‘They need supply management just as bad as we need to keep it’: sixth generation farmer Devan Toop

Most Read