Phone app connects driver and passenger in ride sharing systems. Lucky-to-Go has been approved by the Passenger Transportation Board, who oversee taxi and ride hailing companies, to provide transportation network services to Prince Rupert and Terrace, as well as Kitimat, Smithers and all-the-way to Prince George. (File photo: Wikimedia Commons)

Prince Rupert company denied approval for ride-hailing licence

Victoria ride-hailing company approved licence in P.R.

Prince Rupert and region taxi users will have a new option for paid transportation in the upcoming months with the Passenger Transportation Board (PTB) approving ride-hailing services, which include Prince Rupert, Terrace and all-the-way down highway 16 to Prince George, with new transportation network company Lucky-to-Go (LTG).

The April 22 decision permits Lucky-to-Go a licence to provide transportation network services across British Columbia. B.C. is divided into five taxi zones with the north coast region being in Zone 5. The 26 paged decision gave approval to LTG for operations in all five zones with a fleet of more than 275 vehicles in Zone 1 to 4 and an undisclosed amount for Zone 5.

“We’re ecstatic. We are over the moon with the decision,” Mandeep Rana, principal director and co-owner of LTG told The Northern View.“It will be a slow move, not as fast as we first thought, due to the current conditions.”

The company, incorporated in 2019, will be direct competition to taxi companies and has already hired a general manager for the base office in Victoria. It will continue recruitment efforts through online job posting services, taxi driver recruiting through BCTA and other companies, while providing driver incentives.

READ MORE: Ridesharing company with province-wide licensing to start in Metro Vancouver

The approval issued by PTB panel member, Catharine Read, explained the Passenger Transportation Act was amended in September 2019 to include transportation network services (TNS), commonly referred to as ‘ride hailing.’

“The Act defines TNS to mean, in part, services respecting the connection of drivers to passengers who hail and pay for the services using an online platform, commonly referred to as an “app”. A transportation network company (“TNC”) is a company that uses an app to provide TNS,” Read said, in her decision.

LTG’s application is one of 30 already made by numerous ride-hailing companies since the inception of the legislative changes. The PTB said on its website that 28 decisions have been made so far and include the five decisions issued on April 22. One of the decisions denied approval for ride-hailing services to Prince Rupert company 1st Choice Cabs. 1st Choice Cabs had applied to provide services to Prince Rupert and Terrace.

Skeena Taxi in P.R, Kalum Cabs in Terrace, and the British Columbia Taxi Association (BCTA) all submitted written opposition to the 1st Choice application.

“We were planning at least 50 cars in Terrace and Prince Rupert depending on supply and demand,” Anoop Bhatti, co-owner of 1st Choice Cabs said. “We are locally owned and operated. We understand the clients needs. Terrace and Rupert are our home.”

Cars would have been on the road within 30 days of licensing approval,creating local job openings, such as drivers, dispatchers and mechanics, without market saturation of services, according to Bhatti.

Ride sharing offers huge flexibility for drivers because there are different rules for drivers than in the taxi driver model that is outdated and needs modernization, Bhatti said. The current denial of approval only creates a huge opportunity to improve and come back with a more refined and stronger approach, he said.

In contrast to the 1st Choice application, Skeena Taxi was silent and made no submissions for the LTG application, with Kalum Cabs opposing it, but BCTA endorsing it.

Rana said LTG has been working closely with BCTA for several months and their partnership endorsement came with a To Go App supplied to BCTA members.

“The need for service has been there for a long time. How much that actually is, is based on supply and demand,”Rana said.”We can’t compare (Terrace/Prince Rupert) to a larger city. Where-ever there is the public and taxis, there is the demand.”

Plans to operate in all of B.C. include Terrace and Prince Rupert, however Rana said, at the date of application the timelines were different than to-date. The original application stated services would commence in the region within 90 to 180 days of licensing. Depending on the travel supply, it now may take three to six months to consider due to COVID-19.

“Things are completely different now and we want to perform on an optimum level…we will be in a better place when things settle down,” Rana said. “We’ve been given a licence for the entire B.C., all regions. We are going to cover every area.”

READ MORE: Terrace cab stolen, found destroyed along Hwy 16 riverbank at rest stop near Prince Rupert


K-J Millar | Journalist
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