FILE - This Oct. 26, 2016 file photo shows a Twitter sign outside of the company’s headquarters in San Francisco. A new study published Thursday, March 8, 2018, in the journal Science shows that false information on the social media network travels six times faster than the truth and reaches far more people. (AP Photo/Jeff Chiu), File

Twitter joins Facebook in creating registry for online political ads

The social media giant will ban political advertisements during the two-month run-up to the official campaign

Twitter is creating a registry of all online political ads posted on its platform during this fall’s federal election campaign.

But the social media giant will ban political advertisements during the two-month run-up to the official campaign, known as the pre-writ period, that starts June 30.

READ MORE: New tool launched to shine light on ethnic media coverage of election issues

Twitter Canada announced its ad-transparency policy this morning, several weeks after being called out by Democratic Institutions Minister Karina Gould for not committing to help ensure the integrity of the federal electoral process.

A new law requires platforms to keep a publicly accessible registry of political ads during both the pre-writ and writ periods, where Canadians can easily find out who is posting online ads.

Facebook rolled out its own ad-transparency policy two weeks ago and, starting this week, is systematically detecting and reviewing ads on social issues, elections and politics in Canada, and requiring that they include a “paid for by” disclosure.

Google has decided to ban political ads on its platform altogether rather than try to set up a registry, which it argued would be technologically difficult to develop in the limited time available before the campaign.

Twitter is taking a middle road between the two other tech titans, banning ads during the pre-writ period as it fine-tunes its transparency tool in time for the start of the official campaign period in September.

Earlier this month, Gould scolded Twitter for failing say whether it would comply with the law on ad transparency and for not signing onto a “declaration of electoral integrity.” That commits Internet companies to work with the government to help prevent malicious foreign or domestic actors from using social media to peddle disinformation, exacerbate societal divisions and undermine trust in the electoral process. Facebook, Google and Microsoft have signed on.

“We haven’t heard from Twitter on the declaration. We haven’t heard from Twitter in terms of what they’re planning on doing for the upcoming election,” Gould said.

“I think it’s important for Canadians to be aware that Twitter has essentially decided not to take responsibility for these activities, that Twitter is not committing to what they’ll do here in Canada.”

Michele Austin, head of government public policy at Twitter Canada, said the company has an “excellent working relationship” with Gould’s department, Elections Canada, the commissioner of elections and cybersecurity authorities.

“Minister Gould is asking the right questions for Canadians, she’s expressing concerns which we’re happy to meet,” Austin said in an interview. “So I welcome those questions and welcome the criticism but also would like to continue to work together with them and make sure that she takes the time to experience the efforts that we’ve taken.

The Canadian Press

Like us on Facebook and follow us on Twitter.

Just Posted

RCMP searching for missing Lax Kw’alaams resident

Public urged to help in search for 42-year-old Lawrence Maitland

Coast Tsimshian sign historic stewardship agreement

Lax Kw’alaams and Metlakatla plan to work as one to preserve traditional lands

Pacific Northern Gas moves to reinstate full capacity and expand pipeline

Increased supply and demand could mean lower rates for North Coast customers, PNG says

Prince Rupert golfers shoot for a cause

Record turnout at Firemen’s Scramble as over 100 people sign up to support Burn Fund charity

Rare grizzly bear sightings near Dodge Cove

Several bears have made their way to Digby Island in the past few weeks

Downtown Prince Rupert gets a much needed tidying up

Positive Prince Rupert turns their attention to the streets for their July clean

Latest plan is to fly trapped fish by helicopter over Big Bar slide

Multi-pronged plan set in motion to freesalmon blocked by landslide in the Fraser River

Family of missing B.C. senior with dementia frustrated with situation, heartened by community support

Nine days since Grace was last seen the question remains: ‘How can an 86-year-old just disappear?’

Unsealed record suggests U.S. man convicted of murdering Vancouver Island couple left DNA on zip tie in 1987

William Talbott is set to be sentenced Wednesday in the murders of Jay Cook and Tanya Van Cuylenborg

Surrey court clerk files human rights complaint related to concussion

Deborah A. Ryane claims her employer discriminated against her on basis of mental disability

Food fight: Liberals, Tories trade shots as pre-campaign battles intensify

Health Canada released an overhauled document that did away with traditional food groups and portion sizes

Okanagan Air Cadet challenges gender-exclusive haircut policy

Haircut regulation inspires challenge around gender identity

VIDEO: Bystander training gains traction as tool to prevent sexual harassment, violence

Julia Gartley was sexually assaulted after an event, and no one stepped in to help

Most Read