‘Recall fatigue’: Canadians may avoid certain foods over holidays

In the winter, Canada’s supply of fresh fruit and vegetables tends to come from very specific areas.

‘Recall fatigue’: Canadians may avoid certain foods over holidays

A string of high-profile produce recalls may lead to shortages of the most recent culprits ahead of the holidays. But, even if cauliflower and some lettuce varieties stay in stock, experts say consumers may be hesitant to buy these and serve them as part of a big, family meal.

The Canadian Food Inspection Agency announced over the weekend a recall of certain cauliflower and lettuce products produced by California-based Adam Bros. Farming Inc. that were distributed in at least six provinces. There have been no reported illnesses associated with the wrapped cauliflower, and green leaf and red leaf lettuce that’s sold in bulk without a brand name.

“We are likely — in the short run at least — to be short of those products,” said Mike von Massow, an associate professor at the University of Guelph.

In the winter, Canada’s supply of fresh fruit and vegetables tends to come from very specific areas, he said. The farm in question likely represents a significant proportion of the total cauliflower and leafy greens arriving in Canada and stopping those imports could create a strain on supply, resulting in higher prices for what is safe and available ahead of the holidays.

Loblaw Companies Ltd., Empire Co. Ltd. and Metro Inc. did not immediately respond to a request for comment on whether they sold the farm’s products and whether they anticipate supply falling below demand.

Romaine lettuce, on the other hand, seems to be back in stock in at least some grocers’ stores after a recent recall that prompted many companies to temporarily stop selling the product.

Empire, the parent company of Sobeys Inc., has now sourced romaine from an unaffected region and the product is back in stock, an executive said during a conference call with analysts last week.

Read more: Some types of cauliflower, lettuce recalled over E. coli fears

Read more: Food agency taking steps to prevent entry of lettuce suspected in E. coli cases

There are alternatives for each of these items, of course, like swapping brussels sprouts for cauliflower.

However, folks tend to be highly traditional over the holidays and some dishes may demand specific ingredients.

“I think about our Christmas traditions and we have very sort of established meals over the holidays,” said von Massow.

“And so, that could put a crimp if cauliflower is central to that for families.”

They may have to pay more than they otherwise would for that ingredient, he said.

A more budget-minded option may be purchasing frozen cauliflower, said Simon Somogyi, a professor at the University of Guelph who studies food consumer behaviour.

It’s possible though, consumers may simply avoid these products and others implicated in recent recalls.

This recall comes shortly after a wide-ranging romaine lettuce recall in the country and south of the border. The Canadian Food Inspection Agency halted romaine lettuce imports from certain California counties after the leafy green was linked to 28 cases of E. coli in the country. Grocery stores pulled romaine lettuce off their shelves and many restaurants stopped serving dishes with the ingredient at the time.

“I think we’re definitely in a period of recall fatigue and there seems to be so many recalls of late that consumers are getting just confused and that’s a concern,” Somogyi said.

Canadians should be comforted by the fact that authorities have pinpointed the location of the most recent outbreak of cauliflower and leaf lettuce, he said.

But he wouldn’t be surprised if they’re cutting back on romaine consumption as a U.S.-Canadian investigation has yet to determine the source contamination for that outbreak.

Some have speculated that a deadly 2006 E. coli outbreak linked to spinach, for example, prompted consumers to favour kale instead.

People may also be more vigilant about what they serve others over the holidays as they tend to be bigger meals than usual, said von Massow.

“You also don’t want to be the person that served the entire family of 18 the vegetable that made them sick.”

Aleksandra Sagan, The Canadian Press

Like us on Facebook and follow us on Twitter.

Just Posted

Prince Rupert Regional Airport is on track for flights to resume to the local airport on June 23. New airport federal funding was announced on May 11 to assist with COVID-19 recovery.  (Northern View file photo)
New federal airport funding takes off

Flights on track to resume June 23 at Prince Rupert Regional Airport

School District 52 Board of Trustees amended the 2021-2022 budget on May 11, eliminating 13 itinerant teaching positions as well as making other line item cuts and increases. (File photo)
SD 52 amends 2021-2022 proposed budget to eliminate 13 itinerant teaching positions

It has everything to do with the fact they were hired without the approval of the board - Tina Last

Seafest 2021 will see different types of bubbles, especially social bubbles for the June 11 to 13th weekend festivities planned in a COVID-19 safe format with activities for families bubbles able to social distance safely. (Photo: Nothern View file photo.)
Seafest is launching in June

New ideas, new format to keep Prince Rupertcommunity festival afloat

Mayor Lee Brain said at the May 10th council meeting that city has 'zero jurisdiction' over the federal CN Rail. Rail lines and trains in Prince Rupert on May 11. (Photo: K-J Millar)
Prince Rupert Council all aboard for rail safety

City councillors want to ensure local voices are heard at federal rail safety hearings

Skeena Bulkley-Valley MP Taylor Bachrach has been working across party lines to have rail safety issues addressed. An April 27, 2020 train derailment blocked five intersecting tracks on the CN rail line in Prince Rupert close to the waterfront on Bill Murray Drive. (Photo: K-J Millar/The Northern View)
Bachrach pushes for rail safety and wants NW voices to be heard

Residents and community leaders are concerned about safety and preparedness in the NW

B.C. Labour Minister Harry Bains in the B.C. legislature, May 13, 2019. (Hansard TV)
VIDEO: B.C. to provide 3 days of sick pay for COVID-19 absences

Province will support employers on cost, labour minister says

BC Housing minister David Eby. (THE CANADIAN PRESS/Chad Hipolito)
Eby jabs back against Penticton mayor’s ad urging BC Premier to intervene in shelter dispute

Eby writes that Penticton’s ‘serious’ social issues won’t improve under leadership of the mayor

Provincial health officer Dr. Bonnie Henry updates B.C.’s COVID-19 situation at the B.C. legislature, April 29, 2021. (B.C. government)
B.C.’s COVID-19 rate creeps up again, 600 new cases Wednesday

One more death, 423 people in hospital with virus

B.C. Agriculture Minister Lana Popham takes questions in the B.C. legislature in 2017. (Hansard TV)
UPDATE: B.C. will fund another year of fresh fruit, vegetables, milk in schools

John Horgan government working on school meal program

Surrey RCMP is releasing sketches of a suspect in an “indecent act” at the Coyote Creek Elementary playground on April 30, 2021. Police said the suspect was clean-shaven “during some interactions” and on “other occasions had stubble outlining a goatee and mustache.” (Images: Surrey RCMP handout)
Vancouver mayor-elect Kennedy Stewart addresses supporters in Vancouver on Sunday, Oct. 21, 2018. THE CANADIAN PRESS/Darryl Dyck
Vancouver mayor says there’s no time to redo details of drug decriminalization plan

Kennedy Stewart says a federal election could see the small window of opportunity close on the city’s bid for an exemption from criminal provisions on simple possession of small amounts of drugs

Premier Mike Horgan received his first dose of a COVID-19 vaccine. (Facebook/John Horgan)
More than 50% of people eligible in B.C. have received 1st vaccine dose

‘We’ve made extraordinary progress together over the past few weeks,’ says Premier Horgan

Brad MacKenzie, advocacy chair for the ALS Society of B.C., says having research projects in the province allows people here to have access to cutting-edge treatments now being developed. (B.C. government video)
B.C. funds research chair for Lou Gehrig’s disease at UBC

Pandemic has cut off patient access to international projects

Most Read