‘Recall fatigue’: Canadians may avoid certain foods over holidays

In the winter, Canada’s supply of fresh fruit and vegetables tends to come from very specific areas.

A string of high-profile produce recalls may lead to shortages of the most recent culprits ahead of the holidays. But, even if cauliflower and some lettuce varieties stay in stock, experts say consumers may be hesitant to buy these and serve them as part of a big, family meal.

The Canadian Food Inspection Agency announced over the weekend a recall of certain cauliflower and lettuce products produced by California-based Adam Bros. Farming Inc. that were distributed in at least six provinces. There have been no reported illnesses associated with the wrapped cauliflower, and green leaf and red leaf lettuce that’s sold in bulk without a brand name.

“We are likely — in the short run at least — to be short of those products,” said Mike von Massow, an associate professor at the University of Guelph.

In the winter, Canada’s supply of fresh fruit and vegetables tends to come from very specific areas, he said. The farm in question likely represents a significant proportion of the total cauliflower and leafy greens arriving in Canada and stopping those imports could create a strain on supply, resulting in higher prices for what is safe and available ahead of the holidays.

Loblaw Companies Ltd., Empire Co. Ltd. and Metro Inc. did not immediately respond to a request for comment on whether they sold the farm’s products and whether they anticipate supply falling below demand.

Romaine lettuce, on the other hand, seems to be back in stock in at least some grocers’ stores after a recent recall that prompted many companies to temporarily stop selling the product.

Empire, the parent company of Sobeys Inc., has now sourced romaine from an unaffected region and the product is back in stock, an executive said during a conference call with analysts last week.

Read more: Some types of cauliflower, lettuce recalled over E. coli fears

Read more: Food agency taking steps to prevent entry of lettuce suspected in E. coli cases

There are alternatives for each of these items, of course, like swapping brussels sprouts for cauliflower.

However, folks tend to be highly traditional over the holidays and some dishes may demand specific ingredients.

“I think about our Christmas traditions and we have very sort of established meals over the holidays,” said von Massow.

“And so, that could put a crimp if cauliflower is central to that for families.”

They may have to pay more than they otherwise would for that ingredient, he said.

A more budget-minded option may be purchasing frozen cauliflower, said Simon Somogyi, a professor at the University of Guelph who studies food consumer behaviour.

It’s possible though, consumers may simply avoid these products and others implicated in recent recalls.

This recall comes shortly after a wide-ranging romaine lettuce recall in the country and south of the border. The Canadian Food Inspection Agency halted romaine lettuce imports from certain California counties after the leafy green was linked to 28 cases of E. coli in the country. Grocery stores pulled romaine lettuce off their shelves and many restaurants stopped serving dishes with the ingredient at the time.

“I think we’re definitely in a period of recall fatigue and there seems to be so many recalls of late that consumers are getting just confused and that’s a concern,” Somogyi said.

Canadians should be comforted by the fact that authorities have pinpointed the location of the most recent outbreak of cauliflower and leaf lettuce, he said.

But he wouldn’t be surprised if they’re cutting back on romaine consumption as a U.S.-Canadian investigation has yet to determine the source contamination for that outbreak.

Some have speculated that a deadly 2006 E. coli outbreak linked to spinach, for example, prompted consumers to favour kale instead.

People may also be more vigilant about what they serve others over the holidays as they tend to be bigger meals than usual, said von Massow.

“You also don’t want to be the person that served the entire family of 18 the vegetable that made them sick.”

Aleksandra Sagan, The Canadian Press

Like us on Facebook and follow us on Twitter.

Just Posted

Prince Rupert Fire Rescue responds to gas leak on Third Ave.

Prince Rupert Fire Rescue was dispatched to a carbon monoxide alarm

LETTER: Closed door is best deterrent in Port Edward

Re: Council decision Nov. 26 to reject rezoning of adjacent properties to Kinnikinnick campground

Sports Briefs: Skating, Seawolves and Rainmakers basketball

Wins all around, plus some mini Olympic fun

COCULLO & KURIAL: Reporters at home with Hometown Hockey

Everyone we interacted with went above and beyond to involve us in the experience.

Only one week left for Santa Shops Here grand prize

Inland Air harbour tour for four up for grabs

Investigators confirm three died in B.C. plane crash

Transport Canada provides information bulletin

Prime Minister sets 2025 timeline for plan to remove fish farms from B.C. waters

Foes heartened by plan to transition aquaculture found in Fisheries minister mandate letter

Canada’s Attorney General looking to larger reforms on doctor-assisted death

The Quebec Superior Court gave Ottawa just six months — until March 2020 — to amend the law

Navigating ‘fever phobia’: B.C. doctor gives tips on when a sick kid should get to the ER

Any temperature above 38 C is considered a fever, but not all cases warrant a trip to the hospital

Wagon wheels can now be any size: B.C. community scraps 52 obsolete bylaws

They include an old bylaw regulating public morals

Indigenous mother wins $20,000 racial discrimination case against Vancouver police

Vancouver Police Board ordered to pay $20,000 and create Indigenous-sensitivity training

Sentencing for B.C. father who murdered two young daughters starts Monday

The bodies of Aubrey, 4, and Chloe, 6, were found in Oak Bay father’s apartment Dec. 25, 2017

B.C. vet talks tips for winter travel with pets

Going to see the vet the day before a trip is never a good idea

Most Read