Prince Rupert Port Authority discusses the future of cruise and the 2011 season

This week the Prince Rupert Port Authority took a look back at the 2011 cruise season and spoke about what the future holds for cruise in Prince Rupert.

  • Oct. 13, 2011 12:00 p.m.

This week the Prince Rupert Port Authority took a look back at the 2011 cruise season and spoke about what the future holds for cruise in Prince Rupert.

According to vice-president of marketing and business development Shaun Stevenson, 2011 was a year that saw the community come together to really showcase what Prince Rupert has to offer.

“We saw a tremendous number of positive initiatives that have not gone unnoticed by the cruise industry. We also saw a realigning of interests of the community and different community groups, and we saw a great foundation built moving forward,” he said.

“No one single entity can run cruise, it takes all sectors and the impact touches on all sectors…It takes a great alignment of interests for a community the size of Prince Rupert to pull off a cruise operation. We’re not a Vancouver where people come off the ship and can just get enveloped into the city.”

And Stevenson said the biggest area that needed work is for the independent guests, those who do not book a shore excursion but rather spend their time exploring Prince Rupert. With things like street vendors, a kids fishing derby, the Atlin Market, cruise ambassadors, carving near Northland Terminal and more, Stevenson said a lot has been done to address those gaps. He said that the reaction from cruise lines they spoke to have been very positive and there was a marked increase in the amount of time passengers spent on shore compared to previous years.

But, he acknowledged that relying on volunteers for the cruise experience isn’t the way to go for the long-term future of the industry.

“That has to be a stop-gap, it’s not a sustainable way forward and you’re not going to operate a cruise destination for 10 years or so that way,” he said.

“What we look to do in the medium to long term is create destination tourism opportunities so businesses can do a lot of what the volunteers have done this year.”

Looking ahead Stevenson said there are a handful of large ships coming to Prince Rupert in 2012, including a stop by Holland America, but the focus now is getting a weekly ship returning in 2013.

“Those visits represent an opportunity to show what Prince Rupert has to offer,” he said.

However, cruise lines are expected to make their decision on the 2013 season by this spring as the schedule is out about 18 months before the season gets underway.

“Between now and March is really our opportunity to market Prince Rupert to the cruise lines for the 2013 season,” he said.

“We will be watching to see if the Alaskan cruise market expands and if not we will have to look at rerouting a ship from a current port of call to Prince Rupert…There is carrying capacity concerns at other ports where residents have said clearly that they don’t want 300,000 passengers or more coming into town because it is too much for them.”

And Stevenson said that while 2012 is a setback to the industry locally, the Prince Rupert Port Authority is still “extremely committed” to cruise in Prince Rupert.

“We still see Prince Rupert as a viable and desirable destination for the cruise industry.”

Just Posted

Big wrestling from a small town

Aaron Roubicek wants to put Prince Rupert on the map at the BC Summer Games

WEB POLL: Are you guilty of foodwaste at home?

B.C. food retailers are trying to change people’s behaviour to reduce food waste

Bear Creek continues $14.5M civil suit with Brucejack Mine owner

The Terrace-based company is looking for damages for unpaid work as it continues Highway 16 work

Ford F350 bursts into flames on Highway 16

Driver on way to Terrace when incident occured

Suspect responsible for police standoff faces five criminal charges

The 47-year-old male had his first court appearance in Prince Rupert and remains in custody

This Week Podcast — Episode 94

Police standoff, Ridley Terminals plans to expand, a community garden and more in Prince Rupert

Newspaper carriers wanted!

Contact The Northern View today to find out how you can become a part of our team

BC Wildfire update on Okanagan blazes

Watch the media briefing on the current fire situation in the Okanagan.

UPDATED: Evacuation alert issued due to Dog Creek Trail Wildfire

UPDATED: The Dog Creek wildfire has grown substantially over the past two… Continue reading

RCMP help to save goats from wildfire

The fast-approaching wildfire, sparked Thursday, forced the evacuation of five homes

VIDEO: Near drowning captured on popular B.C. river

Search and Rescue manager says the popular pastime of floating in the summer is inherently dangerous

Crosswalk vandalism leaves black mark for Cowichan as B.C. Games begin

Rainbow crosswalk defaced just days after being painted

Photo gallery: BC Games Day 1

A brief look at action from the 2018 BC Summer Games in the Cowichan Valley

UPDATED: Anti-pipeline campers digging in as eviction deadline expires

The City of Burnaby had ordered the Kinder Morgan pipeline protesters out for violating bylaws

Most Read