Prince Rupert and District Chamber of Commerce outlines its priorities

Prince Rupert and District Chamber of Commerce president Jason Scherr outlined three strategic priorities for the group.

During its first meeting following the summer break, Prince Rupert and District Chamber of Commerce president Jason Scherr outlined three strategic priorities for the group.

The first item agreed upon during a strategic planning meeting of the new board has to do with the impression people get when they land in the community.

“The airport is a vital gateway to Prince Rupert, and as such it is important to create a great customer experience when people come to town,” said Scherr, noting that stakeholders are meeting next week to look at what could be done to improve the airport.

The second issue was the look of the downtown core, which has seen some improvements with the series of murals and last summer’s Paint Prince Rupert initiative.

“The downtown core represents the heart and the heritage of the community. The Prince Rupert Chamber of Commerce is interested in ideas and bringing stakeholders together to revitalize downtown,” said Scherr.

The final priority for the Chamber has to do with attracting people from the northwest to town.

“As a coastal town, Prince Rupert has advantages that others in the region don’t have…We want to promote Prince Rupert as an eat, shop and play destination,” he said, noting that there is a section on the website to market Prince Rupert and plans are in place for a campaign to get people from Haida Gwaii to do Christmas shopping in Prince Rupert.