Moose Hide Campaign co-founders Paul Lacerte and his daughter Raven Lacerte are photographed in Victoria, B.C., on Wednesday, February 10, 2021. The Moose Hide Campaign to end violence against women and children has grown from a grassroots movement to reaching millions of people in more than 2,000 communities across Canada. But with the pandemic creating more isolation, the Lacertes say the problem they are trying to address remains, making the campaign just as relevant on its 10th anniversary. THE CANADIAN PRESS/Chad Hipolito

Moose Hide Campaign co-founders Paul Lacerte and his daughter Raven Lacerte are photographed in Victoria, B.C., on Wednesday, February 10, 2021. The Moose Hide Campaign to end violence against women and children has grown from a grassroots movement to reaching millions of people in more than 2,000 communities across Canada. But with the pandemic creating more isolation, the Lacertes say the problem they are trying to address remains, making the campaign just as relevant on its 10th anniversary. THE CANADIAN PRESS/Chad Hipolito

Pandemic exacerbating issues at core of Moose Hide Campaign to end violence

The idea for the campaign came to Paul and Raven while they were hunting in their traditional territory

A lot has changed since Raven Lacerte and her father Paul Lacerte hatched a plan while moose hunting to help quell a tide of violence that they’d witnessed in their community.

The Moose Hide Campaign to end violence against women and children has grown from a grassroots movement to reaching millions of people in more than 2,000 communities across Canada. But with the pandemic creating more isolation, the Lacertes say the problem they are trying to address remains, making the campaign just as relevant on its 10th anniversary.

“To get to that scale and to realize it’s still such a pervasive issue in this country and that the pandemic is exacerbating the issue means we have to consider this as just one small step,” Paul Lacerte said.

The idea for the campaign came to Paul and Raven while they were hunting in their traditional territory in 2011 near the Highway of Tears, where dozens of women, most of them Indigenous, have gone missing or been found murdered.

“We’re Carrier people, so the Highway of Tears runs right through our community,” Raven said. “We’ve felt some of those losses and seen some of the cycles of violence that happen within our communities.”

Paul had recently returned from a conference on violence against women and children in Vancouver where he found himself one of only four men among hundreds of women in attendance.

“It really represented a microcosm for me of the broader ecosystem where it’s women who have borne the burden of abuse, mostly at the hands of men. And also generations of women who have borne the burden of advocacy and mobilization to make the change,” he said.

Wanting his daughters to live lives free of violence, he recognized a need for Indigenous and non-Indigenous men and boys to be engaged in any movement for change.

While hunting, he and Raven, then 16, discussed how they could start a movement that wasn’t about shaming people but about lifting them up and encouraging them to choose healthy lives.

Raven and her sisters cut the first 25,000 squares of hide from the moose they harvested that day.

She said she’s sees the animal as a source of ongoing medicine.

“We kind of looked down at this beautiful moose that had given its life to us on this beautiful territory, Carrier land, and we thought maybe if we use that moose hide it could be a way for men and boys and all Canadians to wear it as their everyday commitment and everyday reminder to not do violence,” Raven said in an interview.

The campaign has reached schools and workplaces across the country, challenging participants to consider their role in gender-based violence and consider making commitments to stem the trend.

On its anniversary Thursday, the Lacertes say they hope to distribute 10 million moose hide squares and see one million people join in a day of fasting for the cause.

The father-daughter team is also constantly adapting. Anyone who wears a moose hide pin is encouraged to welcome conversation about what it means and invite them into a safe space for conversation about gender-based violence.

But with such a weighty issue, they realize that some people have been ill-equipped to take the conversation beyond the basics.

In some cases, the person who asks about the square may recognize the hide-wearer as a “safe person” and start sharing, for example, that they recently left a long-term abusive relationship.

“Then immediately the person wearing the moose hide square is out of their depth. So we recognize the need for capacity building to have these conversations, particularly for men. How to signal confidentiality or listen compassionately or exit safely or make a referral,” Paul said.

“We really recognize there is a need to do capacity building for this conversation to get to the scale that we are hoping for and that we as a society need.”

They have also shifted many resources online during the pandemic. While Thursday marks Moose Hide Campaign Day, the Lacertes say the problem can’t be fixed in one go.

“This isn’t a one-day thing, we want people to do it every day,” Raven said.

“Or at least until there’s no more violence against women in Canada,” Paul added.

READ MORE: 60% of Indigenous workers feel emotionally unsafe on the job: Catalyst survey

— By Amy Smart in Vancouver.

The Canadian Press


Like us on Facebook and follow us on Twitter.

Want to support local journalism during the pandemic? Make a donation here.

CoronavirusIndigenous

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Jennifer Rice MLA for the North Coast said on International Women’s Day March 8, that thousands of frontline superheroes in health, education, childcare, food, and community services who help us daily through the pandemic should be celebrated. (Photo: K-J Millar/The Northern View)
British Columbia North Coast MLA, Jennifer Rice spoke with The Northern View on Jan. 7, 2021, at a proper social distancing length to explain the goals and focuses in the riding and for the provincial government for the upcoming year. (Photo: K-J Millar/The Northern View)
International Women’s Day celebrates leadership in 2021

Celebrate the thousands of frontline superheroes … who help daily - North Coast MLA Jennifer Rice

Haida Gwaii man, Keifer Collinson is shown in his audition video for T.V. reality show Big Brother where he promoted the Haida language in the March 3 episode. (Photo: supplied)
Haida man promotes First Nations language on national T.V. show

Haida Gwaii born Keifer Collinson promotes the importance of language preservation on Big Brother

Amanda Parsons, a registered nurse on staff at the Northwood Care facility, prepares a dose of the Moderna vaccine in Halifax on Monday, Jan. 11, 2021. Almost two in three Canadians surveyed recently said they trust COVID-19 vaccines to be both safe and effective. THE CANADIAN PRESS/Andrew Vaughan
Northern Health to open 30 COVID vaccine clinics for oldest residents, Indigenous seniors

Health authority says it plans to vaccinate nearly 15,000 people in Phase Two

Prince Rupert’s Bobby Brown celebrated his 95th birthday milestone on March 5 with family across the country in an online celebration. (Photo: supplied by Jodi Brown)
Prince Rupert man celebrates 95th birthday milestone online

Five generations come together COVID-19 style in Prince Rupert to say “Happy Birthday”

Main door at Cranes Crossing, Prince Rupert’s homeless shelter, on March 5. Northern Health issued a public notice of potential exposure occurring at the shelter between Feb. 22 and 24. (Photo: K-J Millar/The Northern View)
COVID-19 Public Exposure Notice issued for Prince Rupert’s homeless shelter

Northern Health said possible exposure between Feb. 22 and 24

(The Canadian Press)
‘Worse than Sept. 11, SARS and financial crisis combined’: Tourism industry in crisis

Travel services saw the biggest drop in active businesses with 31 per cent fewer firms operating

Provincial health officer Dr. Bonnie Henry and Health Minister Adrian Dix provide a regular update on the COVID-19 situation, B.C. legislature, March 2, 2020. (B.C. government)
B.C.’s COVID-19 cases: 545 Saturday, 532 Sunday, 385 Monday

Focus on Prince Rupert, Lower Mainland large workplaces

Rising accident rates and payout costs have contributed to billion-dollar deficits at ICBC. (Comox Valley Record)
B.C. appealing decision keeping ICBC injury cases in court

David Eby vows to ‘clip wings’ of personal injury lawyers

(Black Press Media files)
Hosts charged, attendees facing COVID fines after Vancouver police bust party at condo

Police had previously received 10 complains about that condo

Minister of Families, Children and Social Development Ahmed Hussen takes part in an update on the COVID pandemic during a press conference in Ottawa on Tuesday, Oct. 27, 2020. A joint federal and B.C. government housing program announced today aims to help people living in up to 25,000 vulnerable households pay their rent. THE CANADIAN PRESS/Sean Kilpatrick
Federal, B.C. governments announce $517-million rent aid program to help vulnerable

Benefits for those not eligible for B.C.’s Rental Assistance Program or Shelter Aid for Elderly Renters

(BC SPCA)
Is it safe to give your dog some peanut butter? Not always, BC SPCA warns

Some commercial peanut butter ingredients can be harmful to dogs

Health Minister Adrian Dix, front, B.C. Premier John Horgan and provincial health officer Dr. Bonnie Henry arrive for a news conference about the provincial response to the coronavirus, in Vancouver, B.C., Friday, March 6, 2020. Pandemic emergency measures have been in place for almost a year. THE CANADIAN PRESS/Darryl Dyck
B.C. officials plead for patience as 1.7 million COVID-19 calls flood in

Vaccine registration for 90-plus seniors opened Monday

A West Kootenay man died in an avalanche on March 4 while snowmobiling near Mount Payne, which is indicted by the red flag. Illustration: Google Maps
B.C. father of 3 dead after avalanche in West Kootenay

The man was snowmobiling with a group when incident occurred March 4

Most Read