NWCC decides on new name

With few more approvals, the northwest college plans to officially request the name change this fall

Northwest Community College (NWCC) may soon be known as Coast Mountain College.

Finalizing approval from its community stakeholders, the college hopes to apply for a name change in November.

“We really like the idea of Coast Mountain College,” said Sarah Zimmerman, NWCC spokesperson. “It’s inclusive, it ties in really nicely with the geographic area that we serve,” she said, adding that the mountains touch most of the college service area from Smithers to Haida Gwaii.

“And it’s kind of an inspirational name,” Zimmerman suggested. “When you think about mountains, you think about the idea of being able to rise to the top.”

With more than 40 years of history, the college’s chief reason for changing its name is marketing.

With its focus on recruiting internationally, the name “community college” makes people perceive it as less prestigious, said Zimmerman.

She adds that NWCC is not actually located in northwest B.C., but is central B.C. on a map, particularly an issue for international students.

The idea for a name change started during strategic planning sessions two years ago, where college administrators talked about dwindling enrolment and how the institution is perceived. From there, NWCC hired post-secondary consultant Academia to research what makes NWCC unique, and later hired marketing consultant Frank Strategies to help develop a marketing plan.

With consultation, an eventual shortlist of names was developed including Sitka College, Skeena College, North Coast College, and Coast Mountain College.

After consultation with an estimated 100 people, the school settled on Coast Mountain College.

Zimmerman said they don’t know the cost yet but consultant fees were covered by a grant. The biggest cost is campus signage which will be funded through the college capital replacement budget.

Stationary, forms, business cards and Bookstore branded items should not cost extra money, as the college is managing down existing inventories and will replace it over time as a regular operational cost.

Northwest Community College

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Comments are closed

Just Posted

Breast cancer screening available in Prince Rupert – ten days only

Mobile imaging suite will be in Prince Rupert from July 6 to 16

RCSCC 7 – Captain Cook is searching for new C.O.

Officer position will be vacant with CIC sailing away to different shores.

Police investigate July 2 homicide in Houston

Man succumbed to injuries at Pearson Road residence

Solidarity movement displayed in city

Prince Rupert locals demonstrated against

Canada Day investigation by RCMP

Female was transported to hospital with head injuries in Prince Rupert

B.C. accommodators need phone lines to light up as in-province travel given green light

Travel restrictions during the COVID-19 pandemic have decimated the tourism and hospitality industries

300 Cache Creek residents on evacuation alert due to flood risk as river rises

Heavy rainfall on Canada Day has river rising steadily, threatening 175 properties

First glimpse of Canada’s true COVID-19 infection rate expected mid-July

At least 105,000 Canadians have tested positive for COVID-19 since the coronavirus was identified

Police ramp up efforts to get impaired drivers off B.C. roads this summer

July is dedicated to the Summer CounterAttack Impaired Driving Campaign

Migrant workers stage multi-city action for full status amid COVID-19 risks

‘COVID-19 has exacerbated an existing crisis’

Okanagan school drops ‘Rebels’ sports team name, citing links with U.S. Civil War

Name and formerly-used images “fly in the face” of the district’s human rights policy, says board chair

PHOTOS: B.C.’s top doc picks up personalized Fluevog shoes, tours mural exhibition

Murals of Gratitude exhibit includes at least one portrait of Henry alongside paintings of health-care workers

In troubled times: Independence Day in a land of confusion

Buffeted by invisible forces and just plain worn out, the United States of America celebrates its 244th birthday

Stop enforcing sex work laws during COVID-19, advocates say

There are provisions in Canada’s prostitution laws that make workers immune from prosecution, but not from arrest

Most Read