Northwest Community College is planning to change its name to Coast Mountain College. (File photo)

Northwest Community College decides on a new name

The northwest college plans to officially request the name change this fall

Northwest Community College (NWCC) is changing its name and may soon be known as Coast Mountain College.

Finalizing approval from its community stakeholders, the college hopes to apply for a name change in November.

“We really like the idea of Coast Mountain College,” said Sarah Zimmerman, NWCC spokesperson. “It’s inclusive, it ties in really nicely with the geographic area that we serve,” she said, adding that the mountains touch most of the college service area from Smithers to Haida Gwaii.

“And it’s kind of an inspirational name,” Zimmerman suggested. “When you think about mountains, you think about the idea of being able to rise to the top.”

With more than 40 years of history, the college’s chief reason for changing its name is marketing.With its focus on recruiting internationally, the name “community college” makes people perceive it as less prestigious, said Zimmerman.

She adds that NWCC is not actually located in northwest B.C., but is actually central B.C. on a map, particularly an issue for international students.

The idea for a name change started two years ago, where college administrators talked about dwindling enrolment and how the institution is perceived. From there, NWCC hired post-secondary consultant Academia to research what makes NWCC unique, and later hired marketing consultant Frank Strategies to help develop a marketing strategy.

With some consultation, an eventual shortlist of names was developed, with the list whittled down to Sitka College, Skeena College, North Coast College, and Coast Mountain College.

After consultation with an estimated 100 people, the school settled on Coast Mountain College.

Now, it’s confirming approval with partners and Zimmerman said they hope to send out an official request to the province this fall, likely November.

Just Posted

Give Via Rail passengers priority, says Councillor Randhawa

Safe, consistent, transportation needed for Prince Rupert to Prince George after Greyhound leaves

Eclectic art collection on display at Museum of Northern B.C.

Douglas Moore’s extensive art collection makes its third appearance in the Prince Rupert museum

Records fall at northwest B.C. track and field zones

Charles Hays hosted the 2018 northwest zones competition in Prince Rupret on May 18

Legion Snooker League honours member

A plaque will be mounted on one of the tables in memory of Clyde Dudoward

Charles Hays drama students in Fine Arts Revue

Prince Rupert high school students draw laughs in 13 Ways to Screw Up Your College Interview

Eclectic art collection on display at Museum of Northern B.C.

Douglas Moore’s extensive art collection makes its third appearance in the Prince Rupert museum

Transportation Minister disappointed by BC Ferries plan to remove fuel rebates

Claire Trevena says she is ‘extremely disappointed’ by a plan by BC Ferries to remove fuel rebates

B.C. sues Alberta over bill that could ‘turn oil taps off’

Lawsuit is the latest move in the two provinces’ ongoing feud over the Kinder Morgan pipeline

Liberal government introduces measures to update Canada’s family laws

Justice officials say there have not been substantial updates to federal family laws in 20 years

B.C. mom threatens legal action against sunscreen company

Caleb Jordan, 6, was covered in blisters 20 minutes after using Banana Boat sunscreen

BC Games Society president to step down

Kelly Mann says it’s time for a change after 26 years with the society

B.C. politicians framed by anonymous sticky-note doodler

Insider has been posting caricatures from the B.C. legislature to social media

27 years since initial police probe, polygamist leader to be sentenced in June

Prosecutor recommend up to 6 months jail, defence asks for conditional or absolute discharge

Governments kick in cash for B.C. farmers, food processors

Ottawa, Victoria contribute $14 million over five years to help develop new products, processes

Most Read