Northwest Community College is planning to change its name to Coast Mountain College. (File photo)

Northwest Community College decides on a new name

The northwest college plans to officially request the name change this fall

Northwest Community College (NWCC) is changing its name and may soon be known as Coast Mountain College.

Finalizing approval from its community stakeholders, the college hopes to apply for a name change in November.

“We really like the idea of Coast Mountain College,” said Sarah Zimmerman, NWCC spokesperson. “It’s inclusive, it ties in really nicely with the geographic area that we serve,” she said, adding that the mountains touch most of the college service area from Smithers to Haida Gwaii.

“And it’s kind of an inspirational name,” Zimmerman suggested. “When you think about mountains, you think about the idea of being able to rise to the top.”

With more than 40 years of history, the college’s chief reason for changing its name is marketing.With its focus on recruiting internationally, the name “community college” makes people perceive it as less prestigious, said Zimmerman.

She adds that NWCC is not actually located in northwest B.C., but is actually central B.C. on a map, particularly an issue for international students.

The idea for a name change started two years ago, where college administrators talked about dwindling enrolment and how the institution is perceived. From there, NWCC hired post-secondary consultant Academia to research what makes NWCC unique, and later hired marketing consultant Frank Strategies to help develop a marketing strategy.

With some consultation, an eventual shortlist of names was developed, with the list whittled down to Sitka College, Skeena College, North Coast College, and Coast Mountain College.

After consultation with an estimated 100 people, the school settled on Coast Mountain College.

Now, it’s confirming approval with partners and Zimmerman said they hope to send out an official request to the province this fall, likely November.

Just Posted

Greyhound cleared to end routes in northern B.C., Vancouver Island

Company says nine routes have dropped 30% in ridership in last five years

BC Budget’s Top 10 promises the North Coast will care about

BC Ferry fare reductions, Indigenous language investments, rent support for seniors

B.C. BUDGET: Fare freeze, free travel for seniors on BC Ferries

A complete fare freeze will be put into place on major routes, and fares will be rolled back on smaller routes by 15 per cent

BC BUDGET: New spaces a step to universal child care

Fees reduced for licensed daycare operators

Strike Force completes the three-peat

Port Simpson held off Bella Bella to win the All Native Tournament intermediate title

MVP of the Week: Liberation in swimming and skiing

Prince Rupert’s 17-year-old Kobi Franes has a passion both in the pool and on the slopes

How to keep local news visible in your Facebook feed

Facebook has changed the news feed to emphasize personal connections. You might see less news.

Shop Prince Rupert winners

In the past years, more than $250,000 has been spent at Shop Prince Rupert merchants

BC BUDGET: New money helps seniors’ care shortage

Job stability for care aides key to recruitment, union leader says

Mixed messages on B.C.’s efforts to cool hot housing market

Economist says undersupply of homes in Metro Vancouver, Victoria and Kelowna will keep prices high

Foot found near Victoria belonged to missing Washington man

Coroner says no foul play suspected in death of 79-year-old Stanley Okumoto

Questions raised over B.C. NDP’s childcare budget plan

Advocates concerned how to fill 22,000 new spaces for early childhood educators

B.C. family first to receive reimbursement for life-altering arthritis drug

Effective medication used to treat rare form of juvenile arthritis costs $19,000 a month

IIO: Kamloops RCMP did not have to report shooting

The IIO is not investigating an officer-involved shooting that occurred in Kamloops in 2017

Most Read