Conservative Party Leader Andrew Scheer. (The Canadian Press)

Conservatives won’t use Heritage Minute branding on attack ad any more

Conservatives won’t use Heritage Minute branding on attack ad any more

The Conservative party has removed all Heritage Minute branding from an online video released over the weekend that took aim at the Trudeau government for a handful of ethics breaches.

In a tweet published by the Conservative party’s official account on Monday, the party said the intention was merely to use a “recognizable and often-parodied segment” to attack the Liberal government’s ethics record, recounting times cabinet ministers have been found in breach of federal rules as if they were landmark events.

The Conservative’s use of the Heritage Minute format for partisan political purposes drew the ire of the Historica Foundation, which has been making the one-minute films for nearly 30 years.

“We did not intend to draw negative attention to Historica Canada,” the Conservative party tweeted.

“They do great work profiling Canadian history and we wish to maintain our positive relationship with the organization.”

READ MORE: Historica Canada asks Conservatives to pull spoof of ‘Heritage Minute’

Official Heritage Minute films usually depict memorable Canadian milestones, like the invention of basketball, or showcase contributions of important Canadian figures, such as Lucy Maud Montgomery for authoring the Anne of Green Gables series while also battling depression and sexism.

Anthony Wilson-Smith, CEO of the Historica Foundation, said Sunday on Twitter that parodies are OK, but the organization didn’t want to be tied to any “political mud slinging.” He suggested the organization was considering legal action if the Conservatives didn’t remove all material linking the political spoof to real Heritage Minutes.

The Conservatives first put up a new version of the ad on Sunday with a long disclosure saying it wasn’t a real Heritage Minute following initial push back. After continued concerns, the party finally removed all Heritage Minute branding from the ad.

Once the party did that, the Historica Foundation said in a statement that it considered the matter “closed to our satisfaction.”

Liberal cabinet ministers were quick to use the opportunity to scold the Conservatives in hallways of Parliament Hill on Monday.

“Look at that and show me the difference between the Conservatives of today and Stephen Harper’s Conservatives?” Heritage Minister Pablo Rodriguez told reporters.

Treasury Board President Jane Philpott said she believes the episode highlights the need for political parties to take a responsible approach to advertising.

“Certainly that’s something that we seek to do in our party and I would certainly hope that other parties would do the same.”

This is the second time the Conservative party has pulled an online ad after facing backlash. In July, the party pulled an attack ad from its Twitter that depicted a black asylum seeker crossing irregularly into Canada, blaming a 2017 tweet from Trudeau for causing a “migrant crisis.”

Teresa Wright, The Canadian Press


Like us on Facebook and follow us on Twitter.

Just Posted

Rupert Runners share memories of beloved volunteer Leslie Peloquin

Distance runner Peloquin was a Learn to Run coach in Prince Rupert for years, inspiring many

‘Ruff week over for canine owners as Prince Rupert dog park reopens

McKay Street dog park was temporarily closed for repairs after a car crashed into fence

Prince Rupert marine business adds second catamaran to its fleet

100-passenger Aurora was launched this year for the Rio Tinto Kemano tunnel project

Sustainble economy flourishing in Haida Gwaii and Great Bear Rainforest thanks to First Nations investments

From 2008-2018, funding initiatives led to more than $286 million in new investments

Cats of Third Avenue fire are safe and sound

Boris, Ben, Boomboom, and Bella were found two days after their home was set ablaze

Kerbrat back in command of Prince Rupert golf scene

Strong putting game helps reclaim the title

WEB POLL: Would you like to see another mural go up where Zorba’s Taverna’s old one used to be?

The iconic quirky mural from Prince Rupert’s Greek restaurant was painted over this week

Demonstrators on either side of Trans Mountain debate clash in Vancouver

Crowd heard from member of Indigenous-led coalition that hopes to buy 51% of expansion project

Grieving B.C. mom hopes Facebook message leads to new investigation into son’s Surrey homicide

Criminal Justice Branch didn’t lay charges, concluding no substantial likelihood of murder or manslaughter conviction

B.C.’s measles vaccination program gains traction in May

More than 15,000 doses of the MMR vaccine has been administered across the province

B.C. farmers concerned Agricultural Land Reserve changes choking their livelihood

Dozens voice concerns at special meeting hosted on Vancouver Island

UPDATE: Two-year-old involved in Chilliwack pool drowning has died

Toddler was reported to not be breathing as air ambulance called out Thursday afternoon

Family frustrated Terrace dad with advanced cancer must wait weeks for treatment

‘We can see his health declining every day,’ daughter says

B.C. high school withdraws notices for temporary dress code

Parents previously told the Interior News they felt there was inadequate consultation over the rules

Most Read