Prince Rupert Port Authority’s Manager of Trade Development

Prince Rupert Port Authority’s Manager of Trade Development

City, Prince Rupert Port Authority to sign MOU for cruise ship tourism

City Council has given Mayor Jack Mussallem the green light to sign a memorandum of understanding between the City of Prince Rupert and the Prince Rupert Port Authority related to improving cruise ship passenger experience in Prince Rupert.

  • Apr. 13, 2011 12:00 p.m.

City Council has given Mayor Jack Mussallem the green light to sign a memorandum of understanding between the City of Prince Rupert and the Prince Rupert Port Authority related to improving cruise ship passenger experience in Prince Rupert.

It’s hoped the memorandum will signal that the two entities are working together and send a positive message to potential cruise ship traffic.

A draft of the MOU indicates that the communities of Port Edward, Metlakatla and Lax Kw’alaams will also be included as partners.

In its role, the City will be expected to be an active supporter, leader and facilitator in the cruise industry and make cruise ship tourism a priority.

During a presentation to council at a regular meeting Monday evening, Shaun Stevenson, Vice President of Marketing and Business Development for the Port Authority, told council the memorandum will formalize the alignment of interests going forward so that there’s clarity that it’s a partnership between the two groups.

“We look forward to working with the City and engaging people beyond this season to strengthen our offering to tourists,” Stevenson said.

Andrew Hamilton, Manager of Trade Development, said momentum to develop a cruise ship task force emerged in January 2011 when the community came together in the wake of the news that Norwegian Cruise Lines had decided to redeploy one of its vessels to Victoria instead of Prince Rupert after 2011.

“Out of that first meeting two key initiatives emerged. One  is focusing on 2011 and what can be done to improve the independent guest experience in Prince Rupert, which is something  that had been identified as weakness and something where we needed a lot of work,” Hamilton told council.

The second focus is for a longer term plan.

“The Port Authority is committed to the cruise industry and despite this hiccup that is coming up we feel very confident that there is a lot of potential here still in Prince Rupert and we would like the City of Prince Rupert and community as a whole to be partners as we move forward with this initiative,” Hamilton said.

So far the task force has identified 26 different steps toward enhancing passenger experience. Some will be implemented in 2011, others will be developed in the future.

According to Hamilton, features that will be ready for 2011 include a visitor guide with better orientation and interpretation around Prince Rupert, more entertainment and engagement for guests as they wander around the community, a focus on retail and re-engagement of the business community in Prince Rupert to develop the retail sector, and additional efforts to lead visitors to the assets in Prince Rupert.

“Even though it’s the Port that’s coming forward and making this presentation, we see it as a community initiative. It’s something where we have engagement from a number of organizations, individuals and entities,” Hamilton added.

Councillor Nelson Kinney suggested the Lester Centre of the Arts be included and said he’d like to see First Nations Dance performances and display booths put up there.

“We could have a few buses pick people up and take them down there.  I think it would be a great thing to look into,” Kinney said.

Stevenson said they’ve been looking at areas of the City that are underutilized.

“Whether it’s the Performing Arts Centre or North Pacific or other capacities in Prince Rupert, we’re looking at all of them as ways of strengthening our offering or a platform for looking after more of those guests when they get here,” he said.

While the Port is still waiting to hear about 2012, Stevenson confirmed there will be 22 cruise ship calls in 2011.

“We’ve lost our weekly call in 2012, that’s for certain, but we do have tentatively scheduled five calls so far,” Stevenson said.

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

The Port of Prince Rupert has experienced another year of increased cargo volumes, shipped through the city, with more than $50 billion in international trade facilitated through the area, the Port Authority announced on Jan. 18. (Photo: K-J Millar/The Northern View)
Port cargo volume growth continues despite pandemic obstacles

Prince Rupert Port authority announces $50 billion in international trade

The IIO B.C. is seeking witnesses to an arrest made in Penticton on Nov. 8, during which the male resisted and sustained a head injury. (File Photo)
The Independent InvestigationsOffice of B.C. released a report on Jan. 18 that a Prince Rupert RCMP officer is cleared of any serious harm wrongdoing from a May 29, 2020 incident. (File Photo)
Police watchdog investigation clears Prince Rupert police officer

IIO investigated May 29 incident where woman fell 25 metres in Prince Rupert

Face masks are required to be worn in all SD 52 common areas such as hallways. School District 52 announced on Jan. 15 three different schools in Prince Rupert all had a member of the school community test positive for COVID-19. (Photo: K-J Millar/The Northern View)
3 Prince Rupert schools have positive COVID-19 case(s)

Letters sent home to families in three Prince Rupert schools announcing COVID-19

Power outages affected thousands of BC Hydro customers in the north on Jan. 14 (File photo) (File photo)
Power outages affect thousands of BC Hydro customers in northern B.C.

Transmission failure led to outages in Prince Rupert and Port Edward

Provincial health officer Dr. Bonnie Henry prepares a daily update on the coronavirus pandemic, April 21, 2020. (B.C. Government)
B.C. adjusts COVID-19 vaccine rollout for delivery slowdown

Daily cases decline over weekend, 31 more deaths

A female prisoner sent Langford police officers a thank-you card after she spent days in their custody. (Twitter/West Shore RCMP)
Woman gives Victoria-area jail 4.5-star review in handwritten card to police after arrest

‘We don’t often get thank you cards from people who stay with us, but this was sure nice to see’: RCMP

An elk got his antlers caught up in a zip line in Youbou over the weekend. (Conservation Officer Service Photo)
Elk rescued from zip line in Youbou on Vancouver Island

Officials urge people to manage items on their property that can hurt animals

The IIO B.C. is seeking witnesses to an arrest made in Penticton on Nov. 8, during which the male resisted and sustained a head injury. (File Photo)
The Independent InvestigationsOffice of B.C. released a report on Jan. 18 that a Prince Rupert RCMP officer is cleared of any serious harm wrongdoing from a May 29, 2020 incident. (File Photo)
Police watchdog investigation clears Prince Rupert police officer

IIO investigated May 29 incident where woman fell 25 metres in Prince Rupert

A Trail man has a lucky tin for a keepsake after it saved him from a stabbing last week. File photo
Small tin in Kootenay man’s jacket pocket saved him from stabbing: RCMP

The man was uninjured thanks to a tin in his jacket

Tla-o-qui-aht First Nation Chantel Moore, 26, was fatally shot by a police officer during a wellness check in the early morning of June 4, 2020, in Edmundston, N.B. (Facebook)
Frustrated family denied access to B.C. Indigenous woman’s police shooting report

Independent investigation into B.C. woman’s fatal shooting in New Brunswick filed to Crown

Delta Police Constable Jason Martens and Dezi, a nine-year-old German Shepherd that recently retired after 10 years with Delta Police. (Photo submitted)
Dezi, a Delta police dog, retires on a high note after decade of service

Nine-year-old German Shepherd now fights over toys instead of chasing down bad guys

Nurses collect samples from a patient in a COVID suspect room in the COVID-19 intensive care unit at St. Paul’s hospital in downtown Vancouver, Tuesday, April 21, 2020. (THE CANADIAN PRESS/Jonathan Hayward)
5 British Columbians under 20 years old battled COVID-19 in ICU in recent weeks

Overall hospitalizations have fallen but young people battling the virus in hospital has increased

Canada released proposed regulations Jan. 2 for the fisheries minister to maintain Canada’s major fish stocks at sustainable levels and recover those at risk. (File photo)
New laws would cement DFO accountability to depleted fish stocks

Three B.C. salmon stocks first in line for priority attention under proposed regulations

Most Read