Apple has apologized to Brendan Eshom of Prince Rupert for deleting his popular Sm’algyax language app. (Photo: K-J Millar/The Northern View)

Apple has apologized to Brendan Eshom of Prince Rupert for deleting his popular Sm’algyax language app. (Photo: K-J Millar/The Northern View)

Apple Inc. apologizes to Rupert student for removing First Nations app

Apple says deletion of popular language app a “miscommunication”

Apple Inc. has apologized to a Prince Rupert student for removing his highly-successful First Nation’s language app.

As first reported by The Northern View and Black Press Media on Jan. 28, Brandon Eshom, a first-year UBC student, was mistakenly accused of violating Apple’s policies and “fraudulent behaviour”.

“These were serious accusations against me. I never did learn what I did wrong,” Eshom said. “They said I broke their agreements and they were going to terminate my developer account.”

Eshom said he was completely bewildered and frustrated trying to learn what the issues were for Apple or how he could fix anything with no information coming back to him. Emails were the only way of communicating with the company, he said, which were doing nothing by running him in circles. When he finally did get a phone number he was connected with a robot that just repeated the verbiage of the previously sent emails.

Finally, Eshom receive an email from Apple that stated:

“Maintaining the integrity of the App Store is a responsibility we take seriously to ensure the safety of our customers, and give every developer a platform to share their brightest ideas with the world. Unfortunately, this developer’s app, which is a great example of how technology can be used to bridge cultural understanding, was mistakenly removed from the App Store.”

As part of the Prince Rupert And District Chamber of Commerce Rising Stars program in 2020, Eshom created a Sm’algyax word app, which he used as his ‘passion project’ during the business mentorship program. Brendan’s app was so successful it reached 104 in Apple’s Top 200 ranked apps in July 2020. In the first week, it had more than 600 downloads in the education category.

Eshom’s mom, a member of the Gitga’at First Nation from Hartley Bay, where he spent much time with his grandmother growing up. He learned from his grandmother that preserving the traditions and languages were imperative to pass on to future generations. Brendan wanted to learn the Sm’algyax language but his high school timetable couldn’t accommodate the scheduling, so as an entrepreneurial problem solver he found a way to teach himself. He jumped forward with the development of a Sm’algyax word of the day website.

“It is absolutely vital to learn the language. My grandmother’s family always encouraged and taught me to overcome any impediments to learning the language,” Brendan said. One of those impediments were laws of the day, he said.

“It feels like it’s my responsibility to take it back and build on what other people have done. I need to promote it. In the past, that wouldn’t have been possible for someone my age. I don’t want to look back in 20 years and wonder ‘Could I have done more?’ It’s important to take that opportunity now.”

His family and his 95-year old great-grandmother who is a fluent Sm’alygax speaker and still lives in Hartley Bay were his inspiration he told The Northern View.

“I’ve been taught to do as much as you can when you are young. It’s important to encourage language as soon as you can.”

“Basically, my efforts are just to sustain and strengthen the Sm’alygax language.”

Eshom was featured in Global BC Consumer Matters episode on Feb. 9.

READ MORE: Heart of our City: Brendan Eshom

READ MORE: Prince Rupert public is invited to support Sm’algyax promotion platform


K-J Millar | Journalist
Send K-J email
Like the The Northern View on Facebook
Follow us on Twitter

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Main door at Cranes Crossing, Prince Rupert’s homeless shelter, on March 5. Northern Health issued a public notice of potential exposure occurring at the shelter between Feb. 22 and 24. (Photo: K-J Millar/The Northern View)
COVID-19 Public Exposure Notice issued for Prince Rupert’s homeless shelter

Northern Health said possible exposure between Feb. 22 and 24

Air Canada cancelled flights to Prince Regional Airport on Jan. 23, 2021 due to loss of ridership during COVID-19. An Air Canada Rouge takes off from Montreal in March 20, 2020. (THE CANADIAN PRESS/Graham Hughes)
BC Liberals call for immediate action and support for B.C. airports

Prince Rupert Regional Airport and others across the province struggle with COVID-19 effects

Paul Williams rector of St. Andrews Cathedral in Prince Rupert sits in front of the 95-year-old pipe organ on March 5. The church has put out a community call for volunteers to play the instrument to keep it fresh and operational. (Photo: K-J Millar/The Northern View)
St. Andrews Cathedral pipe organ needs players to make it sing

Prince Rupert volunteers who want to practice their playing skills are welcome

Alex Campbell, Velna Nelson, Beatrice Robinson and Ellen Mason take part in the Sm’algyax Word App and website launched by School District 52 on March 1. (Photo: Supplied by Roberta Edzera)
Prince Rupert SD 52 launches new Sm’algyax word app and website

Database for new language resources stems back more than 30 years

The welcome sign is the first thing new employees moving to Prince Rupert will see as they drive the road into the city. The ‘Prince Rupert - Make it Home’ employment campaign to draw people to the region was launched on Feb. 16. (Photo: K-J Millar/The Northern View)
Stakeholders respond to employee recruitment campaign housing ‘disconnect’

‘Prince Rupert -Make it Home’ is 5-year recruitment and retention campaign

The James C Richardson Pipe Band marches in a Remembrance Day parade on Nov. 11, 2019 in Chilliwack. Wednesday, March 10 is International Bagpipe Day. (Jenna Hauck/ Chilliwack Progress file)
Unofficial holidays: Here’s what people are celebrating for the week of March 7 to 13

International Bagpipe Day, Wash Your Nose Day and Kidney Day are all coming up this week

More than ever before, as pandemic conditions persist, the threat of data breaches and cyberattacks continues to grow, according to SFU professor Michael Parent. (Pixabay photo)
SFU expert unveils 5 ways the COVID-19 pandemic has forever changed cybersecurity

Recognizing these changes is the first in a series of steps to mitigate them once the pandemic ends, and before the next: Michael Parent

Kevin Haughton is the founder/technologist of Courtenay-based Clearflo Solutions. Scott Stanfield photo
Islander aims Clearflo clean drinking water system at Canada’s remote communities

Entrepreneur $300,000 mobile system can produce 50,000 litres of water in a day, via solar energy

Malawian police guard AstraZeneca COVID-19 vaccines after the shipment arrived in Lilongwe, Malawi, Friday March 5, 2021. Canada is expecting its first shipments of AstraZeneca vaccine next week. (Associated Press/Thoko Chikondi)
B.C.’s daily COVID-19 cases climb to 634 Friday, four more deaths

Currently 255 people in hospital, 66 in intensive care

A crashed helicopter is seen near Mt. Gardner on Bowen Island on Friday March 5, 2021. Two people were taken to hospital in serious but stable condition after the crash. (Irene Paulus/contributed)
2 people in serious condition after helicopter goes down on Bowen Island

Unclear how many passengers aboard and unclear where the helicopter was going

Surrey Pretrial in Newton. (Photo: Tom Zytaruk)
B.C. transgender inmate to get human rights hearing after being held in mostly male jail

B.C. Human Rights Tribunal member Amber Prince on March 3 dismissed the pretrial’s application to have Makayla Sandve’s complaint dismissed

Supporters rally outside court as Pastor James Coates of GraceLife Church is in court to appeal bail conditions, after he was arrested for holding day services in violation of COVID-19 rules, in Edmonton, Alta., on Thursday March 4, 2021. THE CANADIAN PRESS/Jason Franson
‘Law remains valid:’ Pastor accused of violating health orders to remain in jail

The Justice Centre for Constitutional Freedoms is representing the pastor

The Netflix logo on an iPhone. B.C. delayed imposing sales tax on digital services and sweetened carbonated beverages as part of its response to COVID-19. Those taxes take effect April 1, 2021. THE CANADIAN PRESS/AP, Matt Rourke
B.C. applies 7% sales tax on streaming, vaping, sweet drinks April 1

Measures from 2020 budget were delayed due to COVID-19

Chief Don Tom of the Tsartlip First Nation was outraged after Green MLA Adam Olsen revealed on social media that the community had been experiencing a COVID-19 outbreak – a fact the First Nation had chosen to keep private to avoid racist backlash as experienced by the Cowichan Tribes when an outbreak was declared there in January. (Black Press Media file photo)
B.C. First Nation ‘outraged’ after Green MLA reveals COVID-19 outbreak

Tsartlip First Nation chief shares concerns about racist backlash, MLA apologizes

Most Read