Export Navigator client Dafne Romero with a prize haul of Haida Gwaii kelp.

Export Navigator client Dafne Romero with a prize haul of Haida Gwaii kelp.

North Coast businesses achieve international success with Export Navigator

How small businesses are finding new customers in changing times

As a year of uncertainty continues, it has become more critical than ever for small businesses to find creative ways to succeed, and many are turning to Export Navigator for advice and support. Operating across B.C., the free Export Navigator Program has been helping businesses grow since 2016 — now, it’s stepping in to help businesses like North Pacific Kelp from Haida Gwaii to innovate and adapt.

Export Navigator is a free program that connects business owners with a local export advisor who can help them find new customers beyond B.C. From growth planning to information about exporting, business owners across the province have applied free advisor support to expand with confidence.

Throughout the uncertainty of the COVID-19 pandemic, the advisors at Export Navigator have been helping businesses find ways to pivot and succeed in the face of new challenges — such as taking advantage of e-commerce platforms and learning how to access government funding resources. With more businesses turning to the program, its success stories now span a range of industries and countries.

Honorable Minister Mungall, responsible for the Ministry of Jobs, Economic Development and Competitiveness, believes it’s the local aspect of Export Navigator that has been fundamental to its success in helping small businesses:

“As a resident of a rural community, I see so many innovative people creating products and services that deserve wider distribution. Every business and every community is different, and I think that’s why Export Navigator’s regional approach has been so valuable.”

North Coast businesses achieve international success with Export Navigator

Prince Rupert-based export advisor Mietka Zieba has been working with businesses across the North Coast to help them export. One of Mietka’s many success stories is North Pacific Kelp, a natural foods company that exports kelp foraged from their base in Haida Gwaii. Founder Dafne Romero had successfully grown her business locally but needed some help to expand beyond B.C — that’s where her advisor Mietka came in. After meeting one-on-one with her personal Export Advisor, Mietka Zieba, Dafne was connected with buyers and offered resources to help create a growth strategy. Some additional work on meeting foreign labeling requirements and Pacific Kelp soon successfully entered new markets.

“Being part of Export Navigator opened up a huge amount of possibilities for my business. For instance, I’ve now incorporated bar codes onto our packaging to trace our products. Because of that change in labeling we’ve increased the stores we’re selling in – we’re even in select Save-on-Foods.”

From solo startups with a small customer base to larger corporations that already export to some select markets, Export Navigator is available to businesses of all sizes in the North Coast and across B.C.

To continue helping businesses in the North Coast, the free program is accepting online applications. To support underrepresented groups, businesses owned by Indigenous Peoples, women, and youth can expect specialized support and are also encouraged to apply.

Export Navigator gratefully acknowledges that we live, work, and play on the traditional territories of the Indigenous Peoples of British Columbia.

Small Business

Just Posted

Local health authority maps are updated each week. The brown maps show the number of confirmed and active cases of COVID-19 for the week of Jan. 15 to 21, with the blue map showing cases over the past year. (Image supplied)
COVID-19 outbreak numbers increase at Acropolis and exposures are up in S.D. 52

Business COVID-19 safety plans are law, public needs to follow health protocols - Northern Health

Asher Hauknes shows his strength with Prince Rupert Gymnastics head coach Erin Hipkiss looking on Nov. 13. (Photo: K-J Millar/The Northern View)
Gymnastics Association benefits from Community Gaming Grant

Prince Rupert sports club to receive just less than $90,000 to build new facility

The COVID-19 outbreak at the two Coastal GasLink workforce lodges has officially been declared over. (Lakes District News file photo)
COVID-19 outbreak at Coastal GasLink worksites declared over

In total, 56 cases were associated with the outbreak in the Burns Lake and Nechako LHAs

Prince Rupert Fire Rescue was dispatched to a boat fire on Jan. 21 at Fairview Marina. (Photo: supplied)
Boat fire under investigation

Prince Rupert Fire Rescue attended boat fire at Fairview Marina

Toronto-based director Michelle Latimer was recently scrutinized after years of claiming she was of Algonquin and Metis descent. (CANADIAN PRESS/Chris Young)
Haida activist calls for hefty fines, jail time against those who claim to be Indigenous

Filmmaker Tamara Bell proposing the Indigenous Identity Act – to dissuade ‘Indigenous identity theft’

U.S. Senator Bernie Sanders sits in on a COVID-19 briefing with Dr. Bonnie Henry, provincial health officer, and Adrian Dix, B.C. minister of health. (Birinder Narang/Twitter)
PHOTOS: Bernie Sanders visits B.C. landmarks through the magic of photo editing

Residents jump on viral trend of photoshopping U.S. senator into images

A 75-year-old aircraft has been languishing in a parking lot on the campus of the University of the Fraser Valley, but will soon be moved to the B.C. Aviation Museum. (Paul Henderson/ Chilliwack Progress)
Vintage military aircraft moving from Chilliwack to new home at B.C. Aviation Museum

The challenging move to Vancouver Island will be documented by Discovery Channel film crews

A video posted to social media by Chilliwack resident Rob Iezzi shows a teenager getting kicked in the face after being approached by three suspects on Friday, Jan. 22, 2021. (YouTube/Rob i)
VIDEO: Security cameras capture ‘just one more assault’ near B.C. high school

Third high-school related assault captured by Chilliwack resident’s cameras since beginning of 2021

FILE - In this Feb. 14, 2017, file photo, Oklahoma State Rep. Justin Humphrey prepares to speak at the State Capitol in Oklahoma City. A mythical, ape-like creature that has captured the imagination of adventurers for decades has now become the target of Rep. Justin Humphrey. Humphrey, a Republican House member has introduced a bill that would create a Bigfoot hunting season, He says issuing a state hunting license and tag could help boost tourism. (Steve Gooch/The Oklahoman via AP, File)
Oklahoma lawmaker proposes ‘Bigfoot’ hunting season

A Republican House member has introduced a bill that would create a Bigfoot hunting season

Economic Development and Official Languages Minister Melanie Joly responds to a question in the House of Commons Monday November 23, 2020 in Ottawa. THE CANADIAN PRESS/Adrian Wyld
Federal minister touts need for new B.C. economic development agency

Last December’s federal economic update promised a stimulus package of about $100 billion this year

FILE - In this Nov. 20, 2017, file photo, Larry King attends the 45th International Emmy Awards at the New York Hilton, in New York. Former CNN talk show host King has been hospitalized with COVID-19 for more than a week, the news channel reported Saturday, Jan. 2, 2021. CNN reported the 87-year-old King contracted the coronavirus and was undergoing treatment at Cedars-Sinai Medical Center in Los Angeles. (Photo by Andy Kropa/Invision/AP, File)
Larry King, broadcasting giant for half-century, dies at 87

King conducted an estimated 50,000 on-air interviews

BC Coroners Service is currently investigating a death at Canoe Cove Marina and Boatyard in North Saanich. (Black Press Media File)
Drowning death in North Saanich likely B.C.’s first in for 2021

Investigation into suspected drowning Monday night continues

Kimberly Proctor, 18, was murdered in 2010. Her family has spent many of the years since pushing for a law in her honour, that they say would help to prevent similar tragedies. (Courtesy of Jo-Anne Landolt)
Proposed law honouring murdered B.C. teen at a standstill, lacks government support

Ministry of Mental Health and Addictions has concerns with involuntary detainment portion of act

Chief Public Health Officer Theresa Tam speaks during a daily briefing in Ottawa. (THE CANADIAN PRESS/Adrian Wyld)
31 cases of COVID-19 variants detected in Canada: Health officials

Dr. Theresa Tam made announces 13 more variant COVID-19 cases in Canada

Most Read