Royal Roads University Bare Bamboo project goes international

Commerce students create eco friendly business with organic toothbrushes

  • May. 8, 2019 7:30 a.m.

– Story by Darcy Nybo Photography by Don Denton

It’s not often a school project turns a profit, but in the case of five Royal Roads B Comm students, that’s exactly what happened. They not only turned a profit, the business they created is quite viable and will continue long after the project is completed.

Back in early 2019, five students from across Western Canada got together and decided their B Comm project would be an online website selling an eco-friendly, renewable resource, organic product. Simon Gillett, (chief brand officer), Thomas Tobin (CEO), Bartholomew Yong (chief information officer), Ashley Monk (chief quality officer) and Michaud Smith (director of sales), decided upon bamboo toothbrushes as their product, and set out to create a business and website.

“We all come from some sort of business background and work in a variety of sectors,” said Simon, the group’s only locally based resident attending the West Shore university. “I really appreciate that Royal Roads has us working with people from all over Canada, and with people who have both career and life experience.”

The team worked together through the Royal Roads online portal and in group video chats. The plan was simple enough: create an online business, measure the number of people who come to the website, the number of sales, raw sales and profitability.

“Choosing a product(s) came with a fair number of ethical parameters that had to be established,” Simon said. “We chose bamboo because at first we thought it was an easy product to promote, since it is renewable and organic. Unfortunately, there’s a lot of greenwashing out there with people who misbrand themselves as renewable or organic. On top of that, as it was a requirement of the Royal Roads B Comm course, all profits had to go to a charity.”

Finding a charity was easy. Once they decided on bamboo toothbrushes, they connected with Dentistry for All, a non-profit group based out of Alberta.

“This group of dentists go down to South America to do cleanings and checkups and surgery,” Simon said. “They’ve had quite a few trips and most of it is usually funded out of pocket by the dentists themselves.”

With the charity part of the process in place, sourcing of products was top of mind.

At first glance, one would think it would be easy to find suppliers of eco-friendly bamboo toothbrushes. Simon and his team soon discovered just how hard it could be.

“We found some places that made biodegradable, organic toothbrushes, but they were covered in a substance that protected them, making them non-biodegradable. At one point we even looked at using animal hair bristles, but that thought was quickly abandoned for obvious reasons.”

Eventually they found three different suppliers for three different kinds of toothbrushes, one in each of China, Vietnam and France.

“The one with no paint is 100-per-cent natural and biodegradable, and comes from Vietnam. There is one with charcoal bristles and that one comes from China. The one from France has a natural biodegradable paint on it, which makes it colourful for the kids. However, the bristles in that one are not biodegradable. It was difficult to find suppliers that didn’t use nylon in their bristles. The ones we sell have bamboo bristles.”

With the charity and the product line solidly in place, it was time to launch the website.

Creating a business can be hard work, but when your business partners are located in different cities, across three provinces, that task becomes all the more complicated. Still, the five students not only met their goals, they exceeded them — because what happened next surprised the entire team.

As Simon explained, “Our first month goal was to have 250 unique visitors come to website. In our first month there were 2,045 unique visitors. We also had a goal of 1,500 pages views. We more than tripled that at 4,729. Our sales goal for the first month was $750 and we did $1,562. And, we had over 20,000 views on social media. It kind of exploded.”

After expenses were paid, the team was able to donate $725 after 28 days online. By the second month they had even more money to contribute to their charity.

“We have a little under three months left in the course,” Simon said. “Once this project is complete, the profits all revert back to us. We won’t be keeping all of it, though. Half of our sales will go to charities of our choosing.”

So far it doesn’t look like sales will be slowing down any time soon.

“We’ve had orders from Europe, Australia, South Korea and, of course, North America. The state of New York was our number-three top selling area behind British Columbia and Alberta.”

The team, who reside in British Columbia, Saskatchewan and Alberta, are planning on some changes to their business model.

“I hope we can expand into different products and it will be something that continues to get bigger,” Simon said. “It would be wonderful if at some point this would become a more full-time career for a few of us that want it.”

Check them out online at barebambooprojects.com.

From West Shore Life + Style magazine

Just Posted

“Does Kirby care?” Heiltsuk Nation using geo-targeted ads in Houston, Texas for justice

The Heiltsuk Tribal Council has called out Kirby Corporation for the Nathan E. Stewart oil spill

Redesign Rupert holds four-day workshop to reimagine the city

A condensed downtown core and waterfront access among the topics discussed

A new vessel from the Gitga’at First Nation will be sailing into Prince Rupert’s harbour

The transporter vessel will bring back materials, food and medicine for the Hartley Bay community

Prince Rupert Library recognizes National Indigenous History Month

Friends of the Library Book Club puts the focus on Indigenous authors and reconciliation

Smooth sailing expected on 14 major roads in Prince Rupert by end of summer

Construction underway with city’s $2.4 million paving budget

VIDEO: Smiles all around at Dance Academy of Prince Rupert

Spotlight on DAPR’s Broadway summer camp as they perform a number from the hit musical Annie

BCHL: Alberni Valley Bulldogs have been sold

Victoria company has purchased BCHL team, but will keep it in Port Alberni

Trudeau announces $79M investment for 118 more public transit buses across B.C.

Contributions from municipal to federal level to fund more buses in a bid to cut commutes

B.C. woman wins record $2.1 million on casino slot machine

‘That night was so surreal … I wasn’t able to sleep or eat for the first two days,’ she said

After B.C. dad’s death, Technical Safety BC wants changes to trampoline park rules

Jay Greenwood, 46, did ‘a series of acrobatic manoeuvres prior to a fall that caused serious injury and cardiac arrest’

$900M settlement reached in class action on sexual misconduct in Canadian military

After facing criticism, the government moved to begin settlement proceedings in early 2018

Tax take stays ahead of increased B.C. government spending

Tax revenue $2.1 billion higher than budget in 2018-19

Two toddler siblings found drowned on First Nation in Alberta

The siblings were found drowned on their family’s property, according to RCMP

Chiefs honour Indigenous leader wrongfully hanged in B.C. 154 years ago today

Chief Joe Alphonse says they want his remains returned to his homeland in B.C.’s Cariboo region

Most Read