Fraiche Living’s Tori Wesszer inspires

Influencer and cookbook author connects with followers

  • Mar. 23, 2020 7:30 a.m.

Words by Toby Tannas Photography by Darren Hull

When Tori Wesszer greets me at the periwinkle-blue front door of her West Kelowna home, I feel like I already know her. As one of her 171,000 followers on Instagram, I’ve logged a lot of hours watching and learning from this dynamo. Tori has cooked up a huge audience by following her passion for food.

“There’s so much joy in feeding people,” she says with a smile. “Food is love. It brings such a huge amount of pride and satisfaction when we can feed someone.”

A dietitian by trade, Tori is emerging as one of Canada’s top lifestyle influencers. Her Fraiche Living blog and Instagram account inspire thousands of people daily. Fraiche Food, Full Hearts, Tori’s newly published cookbook (created with cousin Jillian Harris), is climbing the bestseller lists and she’s just about to launch a new meal-planning tool on her website.

“I want to help people get a healthy meal on the table. Feeding your family a good, balanced meal that you can all eat together around the table is achievable.”

Tori’s wizardry in the kitchen began at a young age.

“When I was a kid I just loved reading cookbooks. My parents would have friends over and I would cater their parties at 12 years old, just because it was fun.”

Tori is still having fun in the kitchen despite the fact her passion has become her full-time job.

“My mom jokes with me and asks me all the time how I can still like cooking dinner, but I do,” she laughs. “I’m very aware of keeping the passion alive. I never want it to feel like a job.”

When she’s not dreaming up new recipes or testing them in the kitchen, Tori and her team are busy writing, photographing and planning content for the blog.

“It’s more difficult than I thought it was going to be,” she admits. “When I started I thought, ‘How hard could it be to blog?’ Turns out there is a lot to it, which ultimately is part of the journey and the joy.”

As a mother of two young boys, Tori loves and appreciates the flexibility of working from home. She admits, however, that a healthy balance between work time and personal time is a new thing for her.

“The boundary thing has been a bit tricky for me. Up until very recently, I would put my kids to bed and then go back to the computer and work until I got tired. Sometimes that was at two or three in the morning.”

Hiring a small team, including a business manager, has helped put more structure into Tori’s work days. There’s another side to the business, though, that’s definitely not nine to five. A successful influencer must have a strong connection with their audience.

“Part of my work is sharing my personal life,” she explains. “People want to see a connection, something that inspires them.”

A big part of Tori’s appeal is her openness. Through Instagram stories, fans get a behind-the-scenes glimpse of her life at any hour of the day. They see into her home, her family life and her friendships, and sometimes it gets really personal.

“You have to show some of the realness, you have to be a bit vulnerable, you have to show what your life is about, otherwise I don’t think there would be too much for people to connect to.”

Tori’s ultimate goal is to inspire people. Her hope is that Fraiche Living fans feel inspired to simplify and beautify their lives. She’s very clear about one thing: she never wants to give the impression that her life is perfect.

“We are living in a really crazy society. We’re surrounded on social media with pictures of perfection, homes that look perfect, kids that never fight. It’s just not realistic.”

A scroll through the Fraiche Living website and Instagram feed is a feast for the eyes: dreamy, delicious — dare I say “perfect?” — photos of food, family, fashion and décor.

“We do our best to make the pictures look the best we can, there’s no doubt about that,” she concedes. “But what you see in the grid should be taken as something to inspire you. It’s not in any way an indication that that person’s life looks like that all the time.”

Tori offers to show me her basement as an example of “real life” with two boys. (For the record, it’s a bit messy!)

She appears on camera without make-up, she’s open about having rough days and she shares heart-wrenching “mommy” moments.

“A life well lived comes in so many shapes and forms. I feel passionate about that. I have down days where I nitpick myself. I know most women do. I’m so thankful to have a great support system.”

Tori always makes time to connect with her husband Charles. It’s not surprising they most often meet in the kitchen.

“Charles is a really great cook. It’s really nice to have someone in my life who understands what drives me and shares that passion. Our idea of a great night is cracking a bottle of wine, and then we put Frank Sinatra on and cook together.”

In the learn-as-you-go world of social influencers, Tori is becoming a star. She’s relatable, she cares, she’s got passion and drive. You definitely get the sense she’s just getting started.

“I have this massive gratitude to be honest and it makes me emotional. I love what I’m doing and there’s so much more I want to do.”

fraicheliving.com

Story courtesy of Boulevard Magazine, a Black Press Media publication

Like Boulevard Magazine on Facebook and follow them on Instagram

Food

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Poppy donation boxes have been delivered to restaurants, cafes, stores and places of businesses in Prince Rupert by the Royal Canadian Legion Branch 127 for the 2020 National Poppy Campaign. (Photo: K-J Millar/The Northern View)
National poppy campaign restricted by COVID-19

Prince Rupert Royal Canadian legion expects less donations to offer vital assistance to local vets

Elena Tran 9, grade five student at Conrad Elementary School learns about Truth and Reconciliation on Oct. 21 with the story of Chanie Wenjack who died at the side of rail lines while fleeing a residential school in 1967. (Photo: K-J Millar/The Northern View)
Conrad Elementary students learn of ‘reconciliACTION’ during Secret Path Week

Secret Path Week from Oct. 17 to 22 commemorates the passing of Chani Wenjack and Gord Downie

More than $10,000 in donations and toys was presented to the Salvation Army by the Prince Rupert Harley riders on Oct. 20, from the 39th annual Toy Ride held on Sept 26. (Photo: K-J Millar/The Northern View)
Harley Riders rode to victory with $10,000 donation to Salvation Army

The 39th annual Prince Rupert Harley Riders gifted more than 280 toys from the annual Toy Ride

The Prince Rupert Port Authority Land Use Plan will guide the growth within lands and waters under its jurisdiction and facilitate Canada’s trade with the world for the next 20 years. (Photo: Supplied by Port of Prince Rupert)
Land Use Plan finalized by Port Authority

PRPA Land Use Plan plan guides the growth and trade for next 20 years within its lands and waters

Such sweetness with all this candy. Dylan Kennedy 7, with his mom Kerri Kennedy volunteer at the Halloween Fest Committee event to bag candy for students in SD 52 on Oct. 19. (Photo: K-J Millar/The Northern View)
How sweet it is

Bags of candy were assembled by more than 25 Halloween Fest Volunteers for distribution to S.D. 52

B.C. provincial health officer Dr. Bonnie Henry gives a daily briefing on COVID-19 cases at an almost empty B.C. Legislature press theatre in Victoria, B.C., on March 25, 2020. (Don Craig/B.C. government)
B.C. sees 223 new COVID-19 cases, now 2,009 active

Two new care home outbreaks in Surrey, Burnaby

Canada’s Chief Public Health Officer Theresa Tam responds to a question during a news conference Friday October 23, 2020 in Ottawa. Canada’s top physician says she fears the number of COVID-19 hospitalizations and deaths may increase in the coming weeks as the second wave continues to drive the death toll toward 10,000. THE CANADIAN PRESS/Adrian Wyld
Canada’s top doctor warns severe illness likely to rise, trailing spike in COVID-19 cases

Average daily deaths from virus reached 23 over the past seven days, up from six deaths six weeks ago

100 Mile Conservation officer Joel Kline gingerly holds an injured but very much alive bald eagle after extracting him from a motorist’s minivan. (Photo submitted)
B.C. driver thought he retrieved a dead bald eagle – until it came to life in his backseat

The driver believed the bird to be dead and not unconscious as it turned out to be

Chastity Davis-Alphonse took the time to vote on Oct. 21. B.C’s general Election Day is Saturday, Oct. 24. (Chastity Davis-Alphonse Facebook photo)
B.C. reconciliation advocate encourages Indigenous women to vote in provincial election

Through the power of voice and education Chastity Davis-Alphonse is hopeful for change

Join Black Press Media and Do Some Good

Pay it Forward program supports local businesses in their community giving

White Rock RCMP Staff Sgt. Kale Pauls has released a report on mental health and policing in the city. (File photos)
White Rock’s top cop wants to bill local health authority for lengthy mental-health calls

‘Suggestion’ included in nine-page review calling for ‘robust’ support for healthcare-led response

A Le Chateau retail store is shown in Montreal on Wednesday July 13, 2016. Le Chateau Inc. says it is seeking court protection from creditors under the Companies’ Creditors Arrangement Act to allow it to liquidate its assets and wind down its operations.THE CANADIAN PRESS/Ryan Remiorz
Clothing retailer Le Chateau plans to close its doors, files for CCAA protection

Le Chateau said it intends to remain fully operational as it liquidates its 123 stores

RCMP stock photo (Black Press)
Charges laid against Prince George man, 39, in drug trafficking probe

Tyler Aaron Gelowitz is scheduled to appear in court Nov. 18

Most Read