FILE - In this Feb. 28, 2019 file photo, actress Lori Loughlin, center, poses with daughters Olivia Jade Giannulli, left, and Isabella Rose Giannulli at the 2019 “An Unforgettable Evening” in Beverly Hills, Calif. Loughlin and her husband Mossimo Giannulli were charged along with nearly 50 other people Tuesday in a scheme in which wealthy parents bribed college coaches and other insiders to get their children into some of the most elite schools in the country, federal prosecutors said. (Photo by Chris Pizzello/Invision/AP, File)

Lori Loughlin loses starring roles on B.C.-based Hallmark Channel films

Loughlin has not yet entered a plea in case accusing her of U.S. college bribery scam

The Hallmark Channel cut ties Thursday with favoured star Lori Loughlin, a day after her arrest in a college admissions scam put the family-friendly network and extended Hallmark brand in uncomfortable proximity to a national scandal.

“We are saddened by the recent allegations surrounding the college admissions process,” Hallmark Cards Inc., parent company of the Crown Media Family Networks group that includes the Hallmark Channel, said in a statement.

“We are no longer working with Lori Loughlin” and have stopped development of all productions with the actress for Crown Media channels, the statement said.

The company initially took a wait-and-see approach after a federal investigation of the scam involving more than 30 parents, many of them prominent, was revealed Tuesday. Loughlin and her husband, fashion designer Mossimo Giannulli, are accusedof paying bribes to gain their daughters’ college admissions.

Loughlin’s career and the Hallmark Channel were deeply intertwined. She’s been among its so-called “Christmas queens” who topline a slate of popular holiday movies, and also starred in the ongoing “Garage Sale Mysteries” movies and the series “When Calls the Heart.”

READ MORE: Lori Loughlin allowed to finish Langley film work, despite U.S. college bribery arrest

“It’s a feel-good, family values-type channel, and obviously scandal is the opposite of that,” said Atlanta-based market strategist Laura Ries.

There was more at stake than image. “When Calls the Heart” tapes in Canada, and a judge ordered Loughlin’s passport to be surrendered in December after grudgingly allowing her to cross the border for work until then.

Loughlin has not yet entered a plea in the case, and her attorney declined comment Wednesday after her first appearance in a Los Angeles federal court. Loughlin’s publicist declined comment Thursday on Hallmark’s decision to drop her.

The actress wasn’t exclusive to Hallmark. She’s reprised her role as Aunt Becky for Netflix’s “Fuller House” reboot of the popular series that originated in 1987 on ABC. But the sitcom represents a fraction of the streamer’s flood of programs, while Loughlin has occupied an increasing amount of Hallmark real estate since she starred in “Meet My Mom” in 2010.

She’s proved a reliable performer. Her 2018 holiday movie, “Homegrown Christmas,” was the most-watched non-sports cable program the week it aired. In February, the season six premiere of “When Calls the Heart” was watched by a series-best 2.5 million viewers, putting it behind only “The Walking Dead” in Sunday night cable dramas.

“They definitely have a formula and you do have to follow the formula. And if you don’t, they rein you back in and say, ‘You have to follow. This is our format, this is what we do,’” Loughlin said in an interview last year with The Associated Press about the Christmas movies.

She said the rigidity chafes a bit but called the result “heartwarming,” adding, “You go to bed and you don’t have any bad dreams.”

The New York City native with a sunny smile proved a good fit for the channel that specializes in romantic dramas and comedies with a wholesome touch, while her media-friendly personality allowed her to expertly tout her shows on her website and in TV appearances.

Then came Tuesday’s bombshell government allegation that Loughlin and her husband were among more than 30 parents who paid a consultant to ensure their offspring’s place in college with bribes and falsified exams. Prosecutors allege the couple paid $500,000 to have their daughters labeled as crew-team recruits at the University of Southern California, although neither is a rower.

Felicity Huffman (“Desperate Housewives,” ”American Crime”) was among the other prominent parents, including a lawyer, doctor and a venture capitalist, indicted in the scam.

Hallmark Cards, the Kansas City, Missouri, enterprise started in 1910, has moved quickly before to respond to any flare-ups, such as in when it removed a gift wrap from circulation after one person complained of seeing a swastika in its pattern.

Misbehaviour may be unusual in the Hallmark world but is nothing new for Hollywood, with the fallout from sex and other scandals affecting celebrities and companies. But the white-collar crime Loughlin is accused of is akin to that of another unlikely scofflaw: Martha Stewart, who was convicted in 2004 of obstructing justice and lying to the government about a stock sale.

“She lost trust,” said Robert Passikoff, president of Brand Keys, a New York-based brand research firm. So did her empire, despite Stewart’s efforts to separate her personal actions from it: “Wrong — you’re the brand,” he said.

While Stewart may exemplify her business, Loughlin wasn’t the only engaging star on Hallmark’s roster. “Full House” co-star Candace Cameron Bure and Lacey Chabert are among its popular holiday movie stars, and another emerged this year as Kellie Pickler’s “Christmas At Graceland” ranked as the most-watched entry.

“There are other actresses out there, whether they find or develop another to replace her,” said Ries.

Lynn Elber, The Associated Press

Like us on Facebook and follow us on Twitter.

Just Posted

Bantam Seawolves place second in provincials

Windemere Valley Rockies beat Prince Rupert 4 - 1 in Bantam Tier 4 B.C. Championships

Seawolves go for gold in B.C. provincials

Bantam Tier 4 Championship finals are at the Jim Ciccone arena on March 20

Lax Kxeen rises in Fraser Institute elementary schools rankings

Public Lax Kxeen and Roosevelt Park schools get first passing grades in over 10 years

Prince Rupert Tribesmen set to defend Junior All Native title

The top-seeded U17 team plays their first game of the 2019 tournament on March 19

Entrepreneurial girls cash in on record-breaking Rupert weather

Elementary students set up iced tea, lemonade stands before first day of spring

Rumors to hit the Lester Centre stage this Thursday

Prince Rupert community cast and crew present Neil Simon’s two-act comedy from March 21-23

Canucks hang on for 7-4 win over Senators

Horvat nets 2 for Vancouver

European, Canadian regulators to do own review of Boeing jet

Air Canada plans to remove the Boeing 737 Max from its schedule at least through July 1

Prime minister defends Liberal budget measures as sales effort gets underway

Conservatives under Andrew Scheer say it’s a spree funded by borrowing against the future

Mayor meets with B.C. health minister on homeless taxi transfers

Two homeless people were discharged from Surrey Memorial and sent to a Chilliwack shelter

B.C. lottery winner being sued by co-workers

They claim he owes them $200,000 each, in a lawsuit filed in B.C. Supreme Court in Vancouver

Teacher reprimanded for conduct towards special needs student

Alan Stephen Berry told vice principal he did not have time to use positive strategies

‘Full worm super moon’ to illuminate B.C. skies on first day of spring

Spring has sprung, a moon named in honour of thawing soil marks final super moon until 2020

Having phone within sight while driving does not violate law: B.C. judge

The mere presence of a cell phone within sight of a driver is not enough for a conviction, judge says

Most Read