If you've been on Facebook recently, chances are you have seen someone you know from Prince Rupert taking the plunge off of Rushbrook docks.
It's known as the 2014 Winter Challenge and its popularity on social media has skyrocketed on the North Coast.
The challenge works in a similar fashion to the neknominate challenge reported in the Northern View on Feb. 26, but the Winter Challenge has not been linked to any fatalities. Participants will nominate a friend to do the Winter Challenge after they have completed it. That friend then has 24 hours to do it, with both videos being uploaded to Facebook.
While some communities have taken that to be wading into a frozen river or jumping in the snow in shorts and T-shirt, in Prince Rupert the majority of videos circulating involve plunging into the harbour at Rushbrook.
Emma Payne was one of many Rupertites to jump off a dock at Rushbrook.
"I felt compelled to. It's doable and not harmful to the body. I'd been looking for a more reasonable challenge since the neknomination was completely not my thing. I figured I'd give it a go when I was nominated," she said.
Prince Rupert's Lianna Spence also participated.
"I researched why this challenge started and I fully support mankind getting back outdoors and off their asses. Live a little, you know?" she said.