Prestige Hotels and Resorts will be coming to Prince Rupert in the fall.

Prestige Hotels and Resorts will be coming to Prince Rupert in the fall.

Prestige Hotels and Resorts turns its attention to the North Coast

A firm that owns a number of high quality hotels and resorts in the Okangan and Southern B.C. will be opening a Prince Rupert location.

A firm that owns a number of high quality hotels and resorts in the Okanagan and Southern B.C. will be opening a Prince Rupert location later this year.

Prestige Hotels and Resorts is expanding to Prince Rupert and Prince George, a move that follows the recent purchase of the Hudson Bay Lodge in Smithers. The company, known for higher end properties that include several on-site amenities, is hoping to open the Prince Rupert location at an existing hotel in town.

“It is essentially a rebranding and with that will come a number of renovations. We anticipate a late-fall start, but an exact date has not been set because the property improvement plan is still in the works,” explained Prestige Hotels and Resorts vice-president of sales and marketing Jeff Liddle.

While the opening of the Prince George location is the current priority, Liddle said expansion into the region has been something the company has sought for some time.

“We have been looking at the northern corridor for a number of years as our corporate clients have been asking about it, and we have now been able to establish great partnerships with an existing operator in Prince George and Prince Rupert,” he said.

“It is really a matter of timing more than anything.”

Prestige is a family-owned business with properties in Kelowna, Vernon, Salmon Arm, Golden, Radium, Cranbrook, Nelson, Rossland, Sooke and Smithers.