When did you last sit and read a newspaper? (Wiki Commons)

Don’t stop the presses: Report finds Canadian newspaper readership at all-time high

88% of Canadians read newspapers every week, highest since first Newspapers 24/7 Report in 2012

In the midst of continued discussion and debate about the state of Canadian media, the seventh annual Newspapers 24/7 Report has found that readership of Canadian newspapers is at an all-time high.

According to the survey, 88 per cent of Canadians read a newspaper, either in print or online, at least once a week — a three-per-cent increase from the inaugural study conducted in 2012.

READ MORE: B.C. reporter calls out immigration photo on social media as fake news

“Given heightened levels of global mistrust, we’re seeing a clear and continued affinity for the reliable reporting that newspapers provide,” said News Media Canada chair Bob Cox. “Newspapers continue to be the go-to source for credible, trusted and independent news, in both print and digital formats.”

The report is an annual benchmark of Canadian newspaper readership conducted by Totum Research on behalf of News Media Canada, an association of the Canadian news media industry.

Unsurprisingly, digital newspaper readership continues to increase year over year. The 2019 report found that 83 per cent of newspaper readers are accessing at least some of their newspaper content online.

However, most of these readers are using that digital content to supplement – not replace – readership of a print edition. In total, 52 per cent of newspaper readers access newspaper content from both print and online sources.

“This year’s research clearly demonstrates that both print and digital newspaper sources play a unique and distinct role in the lives of Canadians,” said Totum Research president Claude Heimann. “For example, it’s clear that people like to start their day with the comprehensive and in-depth reporting of a print newspaper, and then stay up-to-date on breaking news on digital as the day progresses.”

READ MORE: Ban lifted on name of girl killed at Abbotsford school after Black Press challenge

The report said most print reading happens early in the day, while digital reading is more consistent from morning to night.

Finally, the research specifically looked at the newspaper reading habits of younger Canadians. And while millennials have been blamed for the death of everything from mayonnaise to department stores, newspapers appear to have avoided that curse: 88 per cent of millennials read them weekly, accessing the content primarily through their mobile phones.

The Newspapers 24/7 study was conducted in February 2019, through an online survey of 800 Canadians. The margin of error is plus-or-minus 3.5 per cent at the 95-per-cent confidence level.

RELATED: Canadians struggle to distinguish between real and fake news, survey says

Like us on Facebook and follow us on Twitter

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Seafest parade sails on June 27

Tides are turning during COVID-19 for Prince Rupert parade

Prince Rupert school district fires superintendent

Dr. Irene LaPierre removed from position immediately.

B.C. government eyes antlerless moose harvest increase in bid to save caribou

Antlerless moose hunts reduce predation for threatened mountain caribou, says ministry

Necropsy for Port Edward wolf is scheduled

Wolf sightings in Prince Rupert have increased

Wolf killed in Port Edward

Samples to be sent to lab. for testing

22 new COVID-19 test-positives, one death following days of low case counts in B.C.

Health officials urged British Columbians to ‘stand together while staying apart’

New study is first full list of species that only exist in Canada

Almost 40 per cent of them are critically imperilled or imperilled and eight are already extinct

Federal aid for care home systems needed ahead of second wave, advocates say

Ontario Long Term Care Association calling for more action

B.C. woman, 26, fatally shot by police in Edmundston, N.B.

Police were conducting a well-being check at the time of the incident

Introducing the West Coast Traveller: A voyage of the mind

Top armchair travel content for Alaska, Yukon, BC, Alberta, Washington, Oregon and California!

Horgan calls for national anti-racism program; will pitch idea to PM, premiers

Premier John Horgan said he’s horrified by the death of George Floyd in the United States

Chilliwack dad rescues two young daughters after truck plunges into lake

“I used every single one of my angels that day,” said Dennis Saulnier

VIDEO: Internal investigation into aggressive arrest by Kelowna Mountie

A video allegedly shows a Kelowna Mountie striking a man several times

Most Read