The concessions stand at a Cineplex movie theatre in Toronto remains closed on July 30, 2020. THE CANADIAN PRESS/Chris Young

The concessions stand at a Cineplex movie theatre in Toronto remains closed on July 30, 2020. THE CANADIAN PRESS/Chris Young

Cineplex CEO calls COVID-19 cinema closures in Alberta ‘devastating’ for employees

Ellis Jacob argues that cinemas are a safer form of gathering than other indoor venues

The president and CEO of Canadian movie theatre giant Cineplex says the company is “extremely frustrated and disappointed” Alberta is keeping cinemas closed amid the current COVID-19 protocols.

Ellis Jacob has released a statement saying it’s “devastating news to the more than 1,000 Albertans” who work at the company’s 19 theatres in the province, all of whom are presently out of work.

Jacob argues that cinemas are a safer form of gathering than other indoor venues, such as restaurants and big box retailers.

He adds the Alberta government is keeping movie theatres closed “for reasons they either can’t justify or just won’t disclose.”

This week Alberta Health Minister Tyler Shandro paused the province’s plan to move to the next stage of reopening and lift health restrictions tied to COVID-19, citing rising case numbers.

The move means movie theatres, museums and other entertainment venues will remain closed under Step 2 of the province’s health measures.

But some other businesses, including restaurants, pubs and bars, can open for in-person service, with restrictions.

“The facts are very straight forward. There have been zero known cases of COVID-19 transmission in any movie theatre anywhere in the world,” Jacob said in the statement.

He cited a host of health and safety protocols in place at cinemas, including reserved seating with physical distancing and controlled guest counts. Patrons also sit facing forward in a cinema instead of at each other, like they would in a restaurant, and are encouraged to remain silent while wearing masks in large auditoriums with high ceilings.

“Cineplex has a proven track record of operating our theatres safely for our employees and guests, and we, and all Canadians, just want to get back to that,” Jacob said.

Cineplex is among many arts companies across Canada who are upset their venues have to remain closed in various regions while restaurants and other businesses are allowed to operate.

When cinemas in Canada were running during the first and second waves, there were zero reported instances of transmission or outbreaks associated with the screenings, according to the Motion Theatre Association of Canada, which represents the exhibitors behind more than 3,000 movie screens nationwide.

In Vancouver, the Rio Theatre got around the rules by rebranding as a sports bar nearly two months ago, which has allowed the venue to be open with 125 people socially distanced indoors.

British Columbia officials plan to meet this week with arts organizations who feel the restrictions on their sector they feel are unfair, hypocritical and lack scientific evidence.

Victoria Ahearn, The Canadian Press

Like us on Facebook and follow us on Twitter.

Want to support local journalism? Make a donation here.

AlbertaCoronavirusMovies

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Skeena Bulkley-Valley MP Taylor Bachrach has been working across party lines to have rail safety issues addressed. An April 27, 2020 train derailment blocked five intersecting tracks on the CN rail line in Prince Rupert close to the waterfront on Bill Murray Drive. (Photo: K-J Millar/The Northern View)
Bachrach pushes for rail safety and wants NW voices to be heard

Residents and community leaders are concerned about safety and preparedness in the NW

Over 8000 BC Hydro customers have been affected by the power outage. (BC Hydro outage map)
Power outage affects 8000 BC Hydro customers in Prince Rupert area

BC Hydro has assigned crews to restore power

Josie Pottle rocks out to placing painted rocks by more than 14 different Prince Rupert childcare organization staff and tots for rock gardens around the city to mark May as Childcare Awareness month. (Photo: K-J Millar/The Northern View)
Childcare month is rocking it in Prince Rupert

More than 14 local childcare organizations participated in making rock gardens

Volunteers at the AFFNO drive-in movie theatre night at the Jim Ciccone Centre on May 8, directed traffic and braved the rain before the movies started. (Photo: K-J Millar/The Northern View)
It was lights, camera, action for AFFNO’s drive-in movie night

Volunteers and moviegoers watched a double feature in both official languages

Pembina Prince Rupert Terminal has entered into a one-year agreement with Mitsui & Co. for the majority of its production for supply to the Asian markets, Pembina announced on May 6th. (Photo: Supplied
Prince Rupert Terminal highlighted in Pembina first quarter

Pembina announced one-year agreement with Mitsui & Co. to supply Asian market

A bullet hole is seen in the windshield of an RCMP vehicle approximately 4 km from Vancouver International Airport after a one person was killed during a shooting outside the international departures terminal at the airport, in Richmond, B.C., Sunday, May 9, 2021. THE CANADIAN PRESS/Darryl Dyck
Homicide team IDs man in fatal YVR shooting as police grapple with spate of gang violence

Man, 20, charged in separate fatal shooting Burnaby over the weekend

Keith MacIntyre - BC Libertarian
Penticton’s Keith MacIntyre new leader of the B.C. Libertarian Party

The Penticton businessman was voted in by members of the party on May 8

RCMP are searching for Philip Toner, who is a 'person of interest' in the investigation of a suspicious death in Kootenay National Park last week. Photo courtesy BC RCMP.
Man sought in suspicious Kootenay death found in Lake Country

Philip Toner is a person of interest in the death of Brenda Ware

Vernon North Okanagan RCMP reported to 287 mental health calls between Jan. 1, 2021, and May 1. (Black Press files)
‘It’s not the police’s responsibility to deal with mental health calls’: Vernon RCMP

RCMP remind public to take care of mental health and well-being, while better solutions are sought

Thompson Rivers University campus is in Kamloops, B.C. (KTW file photo)
Thompson Rivers the 1st B.C. university to supply free menstrual products

The university will offer the products this September

Fraser Health is using ‘targeted’ vaccination clinics in high-risk areas of the Lower Mainland. (Fraser Health photo)
B.C.’s COVID-19 decrease continues, 515 new cases Tuesday

426 seriously ill people in hospital, up from 415 Monday

The site of Sunfest, Laketown Ranch, will be open for camping this summer. (Citizen file)
Sunfest country music bash won’t be shining on B.C. in 2021

Annual Vancouver Island Festival cancelled due to COVID-19, along with Laketown Shakedown

Tla-o-qui-aht First Nation elected chief councillor Moses Martin, who was also Chantel Moore’s grandfather, speaks to media in Port Alberni on Aug. 16, 2020, during a visit from NDP leader Jagmeet Singh following the police shooting of Chantel Moore. (Elena Rardon photo)
Mother of 2 shot by police in critical condition, says B.C. First Nation chief

Community ‘devastated’ by third member of 1,150-person Vancouver Island nation shot in less than a year

B.C. Agriculture Minister Lana Popham promotes the government’s BuyBC food program in 2019. (B.C. government)
Money running out for fresh fruit, vegetables, milk in B.C. schools

‘Looking at ways to support this type of program,’ minister says

Most Read