People file into the Steve Jobs Theater before an event to announce new Apple products Wednesday, Sept. 12, 2018, in Cupertino, Calif. (AP Photo/Marcio Jose Sanchez)

UPDATED: Got $1,100? Apple shows off its most expensive iPhone yet

Apple XS has bigger screen than one on last year’s dramatically designed model, the iPhone X

Apple unveiled three new iPhones on Wednesday, including its biggest and most expensive model yet, as the company seeks to widen the product’s appeal amid slowing sales.

CEO Tim Cook showed off the Apple XS, which has a bigger screen than the one on last year’s dramatically designed model, the iPhone X. It’ll cost about $1,000. A bigger version will be called the iPhone XS Max, which looks to be about the size of the iPhone 8 Plus, though the screen size is much larger. This one will cost almost $1,100, topping last year’s iPhone X, which at $1,000 seemed jaw-dropping at the time.

As with the iPhone X, the new phone has a screen that runs from edge to edge, an effort to maximize the display without making the phone too awkward to hold. The screen needs no backlight, so black would appear as truly black rather than simply dark.

This even-bigger iPhone, which will be available on Sept. 21 — with orders open the week before — represents Apple’s attempt to feed consumers’ appetite for increasingly larger screens as they rely on smartphones to watch and record video, as well as take photos wherever they are.

The iPhone X also got rid of the home button to make room for more screen and introduced facial-recognition technology to unlock the device.

By making more expensive iPhones, Apple has been able to boost its profits despite waning demand as people upgrade phones less frequently. IPhones fetched an average price of $724 during the April-June period, a nearly 20 per cent increase from a year earlier.

Related: Apple unveils $999 iPhone X, loses ‘home’ button

Related: Can Apple live up to the hype for the iPhone X?

Apple also showed off a cheaper iPhone, called the iPhone XR. It has a traditional, lower-quality screen and an aluminum body; it’s physically smaller than the iPhone 8 Plus but has a bigger screen. It’ll cost roughly $750 and come out on October 26. Apple also said that its next major update to its iOS operating system will come next Tuesday, followed a week later by a Mac software update.

Worldwide smartphone sales grew just 2 per cent during the second quarter of 2018, according to the research firm Gartner Inc. During that period, which is typically slow for Apple, China’s Huawei Technologies surpassed Apple as the second-largest seller of smartphones based on Gartner’s calculations. Samsung remained in the lead.

Apple also announced updates that push its Apple Watch further into medical device territory. It has a larger screen and a built-in heart sensor that the company said can detect irregular heart rates and perform an electrocardiogram. The latter feature has been cleared by the U.S. Food and Drug Administration, the company said.

These features will be available to U.S. customers later this year, but Apple did not say when it would make it to the rest of the world.

In addition, Apple says the Series 4 Apple Watch will also be able to detect when someone falls — and can tell the difference between a trip and a fall. If it detects a fall and the user doesn’t respond in a minute, it’ll automatically call for help. This feature may be especially attractive to older people or those with elderly parents worried about falling when no one is around to help.

The Associated Press

Like us on Facebook and follow us on Twitter.

Just Posted

Council briefs: Moby Dick owner publicly speaks to Prince Rupert council about her goats

Council heard arguments supporting municipal voting for permanent residents

Researchers to flush Skeena with bright dyes for spill-response study

Kitsumkalum leading effort as rail transport of hazardous materials on the rise

UPDATE: Fate of last house standing from Third Ave. fire in hands of insurance

The second home, located at 941 Third Ave., was demolished due to safety concerns

Tahltan reach benefits agreement over Seabridge’s massive KSM gold mine project

$308M agreement provides additional billions for Tahltan jobs, contracts

PHOTO GALLERY AND STORY: Spectrum City Dance “cell”ebrates another successful season

“Cindy’s Cell” a comment on technology in the digital age through dance

Prince Rupert sea cadets voyage into a new chapter at their Annual Ceremonial Review

Mayor Lee Brain acted as review officer at the Royal Canadian Sea Cadet Corp 7 Captain Cook ACR

‘Text neck’ causing bone spurs to grow from millennials’ skulls, researchers say

Technology use from early childhood causing abnormal bone growths in 41 per cent of young adults

B.C. teen killed by fallen tree on field trip remembered as hero

13-year-old Tai Caverhill was the first to spot the tree falling and warned his friends

Surrey RCMP raises Pride flag amid din of protesters

There were about 30 protesters on either side, and 20 Mounties doing crowd control

Should B.C. get rid of Daylight Saving Time?

The province wants to know, as state governments down south make the move

Air Canada reviewing how crew left sleeping passenger on parked plane

In a Facebook post, the woman said she woke up ‘all alone’ on a ‘cold dark’ aircraft

Canadians crash out of Women’s World Cup in 0-1 loss to Sweden

Canada missed a chance to tie the game on a penalty shot

Four-year-old boy assaulted at B.C. soccer game

It happened at a weekend tournament in Ashcroft

Two bear cubs saved near Revelstoke after mother hit by car

Conservation officers trapped the cubs and transported them to a wildlife sanctuary

Most Read