Although many Hollywood blockbusters today are released in both 2D and 3D, moviegoers in Prince Rupert shouldn’t expect to see 3D movies at the Prince Rupert Famous Players anytime soon.
Cineplex entertainment, which owns the theatre, said it currently does not have any plans to implement 3D technology on the North Coast.
“Based on historical box office performance, we’re able to fairly accurately predict which types of movies perform well in different markets. Based on this data in Prince Rupert, at present, we see greater interest in genres that are more typically shown in 2D format,” said communications director Michael Langdon, noting installing the technology is not a cheap undertaking.
“The cost to install 3D technology is significant. We’d have to add a RealD 3D unit to the projector and also outfit the auditorium with a new screen. Both of those items carry significant costs in their own right. Unfortunately, also that’s before the cost of transporting these items to Prince Rupert.”
Langdon noted that the majority of Cineplex theatres do offer 3D movies, but there are a number that still do not. In the Northwest, 3D movies are shown at independent theatres in Terrace, Smithers and Burns Lake.
Two of the three films currently playing in Prince Rupert, Disney’s Planes: Fire and Rescue and Dawn of the Planet of the Apes, are available in 3D elsewhere. Upcoming 3D releases include Marvel’s Guardians of the Galaxy and Teenage Mutant Ninja Turtles.