NCRD to review costs of re-branding

The North Coast Regional District has successfully changed its name, but it will come with a price tag

The North Coast Regional District has successfully changed its name, but it will come with a price tag.

After the board voted to change its regional district’s name from the Skeena-Queen Charlotte Regional District to the North Coast Regional District (NCRD), and the board received its letters patent from the Province of B.C. on Sept. 19, NCRD corporate officer Daniel Fish provided the board with next steps.

“Staff have begun to quantify the scope and cost of a rebranding exercise to be undertaken in 2017 and will provide further information for the board’s consideration during the 2017-2021 financial planning (budget) discussions,” Fish wrote in his report.

Staff are working to re-submit an application to Northern Development Initiative Trust (NDIT) after the name change process wasn’t far enough along by the last funding application’s deadline.

In terms of artistic input, it’s likely that there will be a call-out process for logo designs and similar branding initiatives, said NCRD chair Barry Pages.

“It’ll likely be a request for proposals, coming up with a design and that kind of stuff,” he said.

Fish added that future discussions will result in a solid dollar amount that will need to be in the 2017 budget.

“There’s not a lot of vision at this point in terms of what a particular style guide or logo will look like. There has certainly been some thought put into what sort of materials may need to be looked at – whether that’s strictly print materials, operational things or a complete website redesign,” Fish said.

“It is our intent to bring something forward at our budget discussions for a little bit more detail.”

The name change was brought forth as a way to have the name of the district more accurately reflect the geography of the regional district, similar to other B.C. district’s names.