Prince Rupert Auto Mall created

The group of automotive-related businesses accessed via Portage Road off of Highway 16 has been rebranded.

The group of automotive-related businesses accessed via Portage Road off of Highway 16 has been rebranded in hopes of not only bringing more people to town but of keep more money in the community.

“We had conversations about what we could do, as a chamber, to support those businesses and make sure people stay in town to buy their vehicles and use those services because what we’re finding is a lot of people that are new to town don’t even realize what a great cluster of auto services we have in that centre,” explained Prince Rupert and District Chamber of Commerce president John Farrell at the Oct. 15 membership luncheon.

“One of the things that came out of those conversations was to rebrand the Yellowhead Centre as the Rupert Auto Mall, so [Rainbow Chrysler owner] Brian Musgrave and his team will be rolling out a lot of promotional pieces, not only for this community but for communities along Highway 16.”

Among the businesses that would fall under the umbrella of the Rupert Auto Mall are Rainbow Chrysler, MacCarthy GM, Port City Ford, A&G Autobody, Frank’s Auto and Kal Tire.

Getting the chamber of commerce involved in the rebranding is something Farrell said just makes sense as the voice of business in Prince Rupert.

“We’re really happy to be involved with those businesses in that initiative.”